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Oct 6, 2012 ... In almost every one of my keynote presentations, I cover the content marketing mission statement. I feel it's critical to set the tone for the idea of ...


Documenting a content marketing mission statement is simple, but most content marketers don't have one. Here's our content mission template.


Dec 15, 2013 ... In the last 20 years or so, mission statements have gotten a bad rap in the business world. Often filled with meaningless jargon and empty ...


I first heard about the concept of a content mission statement from Joe Pulizzi of the Content Marketing Institute. He actually refers to it as an 'editorial' mission ...


Dec 15, 2015 ... A content marketing mission statement is the first step you should take when ... Q by Equinox: “Q is Equinox's editorial site that was created to ...


Feb 9, 2016 ... How 3 successful B2B brands defined their content marketing mission statement to rock lead generation and you can too!


Mar 30, 2015 ... One of the takeaways we most wanted to share with you from the presentation is the idea of creating a content marketing mission statement.


Apr 5, 2016 ... Find out why it's so important to have a guiding editorial mission statement—and how you can develop one for your own content program.


Apr 4, 2016 ... I walk through 3 simple steps for creating an editorial mission statement that will focus your brand's content marketing program on your target ...


Joe Pulizzi looks at the importance of a content marketing mission statement. ... Indeed: the brand dimension of what a company and the content it creates ...