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en.wikipedia.org/wiki/Trench_coat

A trench coat or trenchcoat is a raincoat made of waterproof heavy-duty cotton gabardine drill, ... Invention of the trench coat is claimed by two British luxury clothing manufacturers, Burberry and Aquascutum, with Aquascutum's claim dating ...

edited.com/blog/2012/08/what-happened-to-aquascutum

Aug 20, 2012 ... EDITD reveal data which explains the failing of British luxury brand, Aquascutum. Slow to digital, the wrong trends & the wrong assortment at ...

www.businessoffashion.com/articles/opinion/op-ed-what-went-wrong-at-aquascutum

Aug 28, 2012 ... So what happened? “Unlike Burberry, Aquascutum doesn't own the licensing in Asia,” Martin Raymond, editor-in-chief of trend agency The ...

www.independent.co.uk/news/business/analysis-and-features/trench-warfare-burberry-vs-aquascutum-7654738.html

Apr 17, 2012 ... Burberry A/W 2010: a clever reworking of a classic; Aquascutum A/W ... and revived – something which may well happen with Aquascutum too, ...

www.dailymail.co.uk/femail/article-2130965/The-fall-fashion-s-British-empire-Aquascutum-brink-collapse-Harold-Tillman-sells-majority-stake-business.html

Apr 17, 2012 ... The 160-year-old British clothing brand, Aquascutum, famed for its waterproof ... Here's What Happened:Business Insider | Bombas Socks.

www.mirror.co.uk/money/city-news/aquascutum-goes-bust-putting-250-798086

Apr 17, 2012 ... Iconic British fashion firm Aquascutum goes bust putting 250 jobs at risk ... Winston Churchill's favourite fashion label, Aquascutum, has gone bust putting .... CannibalsThis is what happens to your body when you become a ...

www.dailymail.co.uk/femail/article-2131337/How-trying-cool-ruined-great-British-fashion-brand.html

Apr 17, 2012 ... Classic British clothing brand Aquascutum collapses after... The fall of .... Here's What Happened:Business Insider | Bombas Socks. Undo.

www.thisismoney.co.uk/money/markets/article-4068838/Iconic-trench-coat-maker-Aquascutum-sold-two-Chinese-owners-deal-worth-97m.html

Dec 27, 2016 ... Luxury trench coat maker Aquascutum, whose British ..... agents can be paid £20 per viewing - here's what happened when we tried it out.

www.drapersonline.com/business-operations/brand-debate-roundtable-redefining-aquascutum/5060841.article

What do menswear buyers want from the new Aquascutum? The brand's team were given ... “That is the directional bit that hasn't happened. That is why we are  ...

www.manchestereveningnews.co.uk/news/local-news/suit-salesman-faces-jail-over-900517

Oct 7, 2010 ... Adrian Shaw, who worked for fashion house Aquascutum in the ... who is still having counselling over the attack – said what happened next ...