Customer Relationship Management - CRM
The principles, practices, and guidelines that an organization follows when interacting with its customers. From the organization's point of view, this entire relationship not only encompasses the direct interaction aspect, such as sales and/or...
Customer relationship management (CRM) is an approach to managing a
company's interaction with current and future customers. The CRM approach tries
What is CRM? Most companies today use CRM (or customer relationship
management) to drive their business. This definition explores the use cases,
Definition of customer relationship management (CRM): A management
philosophy according to which a company's goals can be best achieved through
The more a company knows about its customers
, the better it can manage
– as in the above example of supermarket rewards cards.
For example, a salesperson might program his CRM to send out a thank-you message whenever a customer
reaches his or her on... More »
Customer relationship management (CRM) entails all aspects of interaction that a
company has with its customer, whether sales or service-related.
Jan 4, 2013 ... If you are a business owner or a sales manager, you've probably heard the term “
CRM.” But what does it really mean?C-R-M stands for ...
Mar 29, 2014 ... The literal and original meaning of the expression “Customer Relationship
Management” was, simply, managing the relationship with your ...
DEFINITION of 'Customer Relationship Management - CRM'. The principles,
practices, and guidelines that an organization follows when interacting with its ...
Jun 9, 2012 ... This succinct truth from Peter Drucker in The Practice of Management (1954) is a
apt and insightful definition of CRM (Customer Relationship ...