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Listerine is a brand of antiseptic mouthwash product. It is promoted with the slogan "Kills germs ... But Listerine changed that. As the advertising scholar James B. Twitchell writes, "Listerine did not make mouthwash as much as it made halitosis.


In 1879, two scientists–Dr.Joseph Lawrence and Pharmacist Jordan Lambert– joined forces to create LISTERINE®, a powerhouse antiseptic made from four ...


I am a dental assistant and I have been using this product for about eight years and I can definitely see the difference it has made on my mouth from when I ...


Jan 13, 2009 ... A mouthful of chemicals giving you more to worry about than bad breath.


breath. Interestingly, halitosis was not necessarily considered a problem until. Listerine made it one. Listerine was pitched as a remedy, but Listerine the.


Is Listerine a good mouthwash? ... For anyone doubting the TV programme that made this claim we have very strict rules and guidelines that our TV programmes  ...


Mouthwash was made popular by marketing geniuses who made it seem like an essential part of your oral health. However, sorry to break it to you but it isn't.


Jan 15, 2010 ... All they needed was the perfect illness, something that everyone had and Listerine could cure; so, they made up the term, “chronic halitosis” ...


Jun 19, 2015 ... Did you know Listerine, which was formulated in 1879, was originally developed as a surgical antiseptic and, historically, has been used for all ...


Jan 27, 2015 ... Listerine was first invented in the 1880s, when people were really ... His son, Gerard, came up with one word that made the product take off ...