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en.wikipedia.org/wiki/Customer_acquisition_cost

Customer Acquisition Cost is the cost associated in convincing a customer to buy a product/service. This cost is incurred by the organization to convince a ...

www.quora.com/What-is-Zyngas-customer-acquisition-cost

For various games like FarmVille, CityVille & MafiaWars ... On mobile networks, user acquisition for Zynga varies. On a Pay-Per-Install basis, Zynga has been paying ...

www.quora.com/What-is-Lifelocks-cost-per-customer-acquisition

According to LifeLock's S-1, their average cost of acquisition per member for 2011 was $130. ... In LifeLock's earlier days, cost per customer acquisition was much lower, ranging from $30-$90 ... What is Zynga's customer acquisition cost?

www.quora.com/What-is-amazons-customer-acquisition-cost

That's an accounting question at this point, but Im sure it's public record. if not there's ... What is Zynga's customer acquisition cost? What would ...

startuplifeblog.com/tag/customer-acquisition-cost

The Importance of Customer Acquisition Costs for Startups ... Zynga is a great example of a company that has managed to decipher the business model of online ...

www.gamesbrief.com/2011/12/cpa-cac-and-customer-acquisition-costs

Dec 8, 2011 ... The cost of acquiring a customer (often called CPA – Cost Per Acquisition – or CAC – Customer Acquisition Cost) is definitely rising. But how far ...

www.fiercewireless.com/developer/inside-story-how-mobile-app-developers-acquire-new-customers

Jul 20, 2012 ... The average mobile app user costs $1.26 to acquire ... Case studies: How Gameloft, Zynga and Glu Mobile acquire new customers ... on mobile games-- has offered a number of insights into its customer acquisition costs.

andrewchen.co/how-social-gaming-offers-create-value-for-everyone-not-just-facebook-and-zynga

... gaming offers create value for everyone (not just Facebook, Zynga, and Offerpal) ... production set-up costs are high,; customer acquisition costs are high.

thenextweb.com/insider/2013/06/04/over-zyngas-now-defunect-omgpop-acquisition-cost-the-firm-around-410000-per-day

Jun 4, 2013 ... We're here today to recalculate the cost of the OMGPOP acquisition today as Zynga has reportedly shuttered its office, and laid off at least the ...

www.slideshare.net/DavidSkok/customer-acquisition-monetization-keys-to-your-business-plan

Feb 12, 2010 ... Presentation describing how Cost of Customer Acquisition (CAC) and ... Virality plus Monetization Examples: – Google – Gilt.com – Zynga ...