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Zynga /ˈzɪŋɡə/ is an American provider of social video game services founded in July 2007 ... Originally priced at $10, ZNGA shares reached a price of $14.50 in March 2012, ...

What is Zynga's customer acquisition cost? - Quora


On mobile networks, user acquisition for Zynga varies. On a Pay-Per-Install basis, Zynga has been paying out between $0.30 to upwards of $0.85 per download ...

What is Salesforce's cost of acquisition per customer? - Quora


Mar 5, 2013 ... What is Lifelock's cost per customer acquisition? What are Lendio's ... What is Zynga's customer acquisition cost? What is your review of Cost of ...

How Much is Zynga Paying for New Gamers? - IGN


Jan 22, 2012 ... ... Zynga is spending a massive $300 to acquire each new customer, who ... obviously equates to an acquisition cost of $120/new paying user.

Zynga | Startup Life


I recently came across the blog of David Skok of Matrix Partners and was inspired to write this post by an article on customer acquisition costs. If you have not yet ...

How much does it cost to acquire a Facebook customer? - Gamesbrief


May 9, 2011 ... Customer acquisition is one of the biggest challenges on Facebook. ... Some reports suggest that Zynga is spending $100 million a year on ...

How social gaming offers create value for everyone (not just ...


How social gaming offers create value for everyone (not just Facebook, Zynga, and ... production set-up costs are high,; customer acquisition costs are high.

Zynga's Costs Are Out Of Control (ZNGA) | Investopedia


Mar 30, 2015 ... Zynga's operating costs can be split into two areas: research and .... Learn how the acquisition of King by Activision Blizzard plays a part.

Key metrics from the biggest kids' digital games | Blog - Dubit


Dec 14, 2012 ... What about GREE's Customer Acquisition Cost? Then read on. ... 2012, Zynga, $0.33, The Wall Street Journal, June 14, 2012. 2009, Habbo ...

Social Strategies That Work - Harvard Business Review


The work people do on a company's behalf can include customer acquisition, ... Hence, Zynga's social strategy (1) reduces its acquisition and retention costs (2) ...

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What is the current cost of customer acquisition at Groupon ... - Quora


What is the current cost of customer acquisition at Groupon, LivingSocial and ... What is Zynga's customer acquisition cost? ... High customer acquisition costs.

The inside story of how mobile app developers acquire new customers


Jul 20, 2012 ... The average mobile app user costs $1.26 to acquire ... Case studies: How Gameloft, Zynga and Glu Mobile acquire new customers ... on mobile games-- has offered a number of insights into its customer acquisition costs.

Zynga is actually MAKING $30 per paying user - Founderware


Jan 21, 2012 ... ... the true acquisition cost for Zynga of paying users across their social games. ... that Zynga was losing $150 on every new paying customer.