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Zynga /ˈzɪŋɡə/ is an American provider of social video game services founded in July 2007 ... Originally priced at $10, ZNGA shares reached a price of $14.50 in March 2012, ...

What is Zynga's customer acquisition cost? - Quora


On mobile networks, user acquisition for Zynga varies. On a Pay-Per-Install basis, Zynga has been paying out between $0.30 to upwards of $0.85 per download ...

How Much is Zynga Paying for New Gamers? - IGN


Jan 22, 2012 ... ... Zynga is spending a massive $300 to acquire each new customer, who ... obviously equates to an acquisition cost of $120/new paying user.

The inside story of how mobile app developers acquire new customers


Jul 20, 2012 ... The average mobile app user costs $1.26 to acquire ... Case studies: How Gameloft, Zynga and Glu Mobile acquire new customers ... on mobile games-- has offered a number of insights into its customer acquisition costs.

How much does it cost to acquire a Facebook customer? - Gamesbrief


May 9, 2011 ... Customer acquisition is one of the biggest challenges on Facebook. ... Some reports suggest that Zynga is spending $100 million a year on ...

STEP 18: Map the Sales Process to Acquire a Customer ...


STEP 18 Map the Sales Process to Acquire a Customer IN THIS STEP, YOU WILL: Develop ... STEP 19: Calculate the Cost of Customer Acquisition (COCA).

CPA, CAC and Customer Acquisition costs - Gamesbrief - Gamesbrief


Dec 8, 2011 ... The cost of acquiring a customer (often called CPA – Cost Per Acquisition – or CAC – Customer Acquisition Cost) is definitely rising. ... How much does it really cost you to acquire a customer? .... Zynga's conversion rate.

Measuring the Lifetime Value of a Mobile Customer - Apptamin


Jan 15, 2016 ... Customer lifetime value (CLTV) is at once both one of the most powerful ... director on the team behind Zynga's iPad and Facebook social casion app, ... For the sake of comparing LTV to the cost of customer acquisition, I'd ...

Key metrics from the biggest kids' digital games | Blog - Dubit


Dec 14, 2012 ... What about GREE's Customer Acquisition Cost? Then read on. ... 2012, Zynga, $0.33, The Wall Street Journal, June 14, 2012. 2009, Habbo ...

How social gaming offers create value for everyone (not just ...


How social gaming offers create value for everyone (not just Facebook, Zynga, and ... production set-up costs are high,; customer acquisition costs are high.

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What is the current cost of customer acquisition at Groupon ... - Quora


What is the current cost of customer acquisition at Groupon, LivingSocial and ... What is Zynga's customer acquisition cost? ... High customer acquisition costs.

Zynga | Startup Life


I recently came across the blog of David Skok of Matrix Partners and was inspired to write this post by an article on customer acquisition costs. If you have not yet ...

Zynga is actually MAKING $30 per paying user - Founderware


Jan 21, 2012 ... ... the true acquisition cost for Zynga of paying users across their social games. ... that Zynga was losing $150 on every new paying customer.