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What is/was Mint's customer acquisition cost? - Quora


Feb 27, 2012 ... Mint's original acquistion costs were minimal as they acquired over 20,000 users before launch, using a well crafted inbound based social ...

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs


For a viable business model, LTV must exceed cost of customer acquisition. (LTV = Lifetime ... In the model above, this was set to 10 deals per year per team.

What is your customer acquisition strategy? (startup marketing ...


Dec 2, 2009 ... For example, Mint.com was not a naturally viral application but they ... 1. understand your cap on customer acquisition cost by guesstimating the ...

Mint.com Pre-Launch Pitch Deck - SlideShare


Jan 2, 2010 ... Value to Partners Prospective Product or Customer Acquisition Mint Value . .... Hiten, AFAIK this was a mock deck presented at a competition by a bunch .... Partners can increase revenue via cost-effect customer acquisition 1.

Customer Acquisition Resources For Hardware Startups – Word-of ...


Oct 12, 2016 ... Content about Customer Acquisition for Hardware Startups: ... Eric Migicovsky of Pebble said one of things he learned was “how valuable it was ... likes on the Facebook page which cost us maybe $100 or $200 worth of ads.” ...

Six fintech growth hacks you need to know about (part one) | BankNXT


This week it's three juicy hacks from PayPal, Mint and Acorns. ... For PayPal, the Customer Acquisition Cost (CAC) of $20 was unsustainable long-term. As the ...

Mint: The High Cost of Data - Open Forum


Apr 14, 2015 ... When Mint was launched in 2007, websites of major financial ... and banks are willing to pay hundreds of dollars to acquire a new customer.

Mobile App Customer Acquisition: How To Reel In You First 5,000 ...


Aug 25, 2015 ... Customer acquisition cost (CAC), also known as cost per install (CPI) refers to how much it costs to acquire ... In June 2015, the average CPI for iOS was $1.15, and for Android it was $2.33. .... Yo, Angry Birds, Candy Crush…

How To Calculate Customer Acquisition Cost - Inman


Feb 12, 2016 ... ... to tracking customer acquisition cost and how you can do the same. ... spent and discovered at least 30 percent was being misappropriated.

Simple: In Name Only - The Financial Brand


Feb 20, 2014 ... But truth be told, I never was a big fan of what they were doing. ... of what the acquisition cost per customer was to the acquiring company. ... Thought they would get rid of the Financeworks brand, and replace it with Mint. Yeah ...

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Customer Acquisition Explained in Plain English - Liftoff Blog


Jun 1, 2016 ... Here's a detailed breakdown of what customer acquisition is, how it ... When done right, it's also one of the most profitable and cost effective channels too. ... Noah was an early employee at both Facebook and Mint, before ...

How Mint Grew to 1.5 Million Users and Sold for $170 Million in Just ...


As we'll see, being a consumer financial startup was a big turn off for .... According to Patzer, they became so efficient that their cost of acquisition was under $1.

Customer Acquisition Cost: The One Metric That Can Determine ...


Customer acquisition cost (CAC) is a metric that has been growing in use, along with ... by the number of customers acquired in the period the money was spent.