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What is/was Mint's customer acquisition cost? - Quora


Mint's original acquistion costs were minimal as they acquired over 20,000 users before launch, using a well crafted inbound based social media ...

Customer Acquisition Cost: The One Metric That Can Determine ...


Customer acquisition cost (CAC) is a metric that has been growing in use, along with ... by the number of customers acquired in the period the money was spent.

How Mint Grew to 1.5 Million Users and Sold for $170 Million in Just ...


As we'll see, being a consumer financial startup was a big turn off for .... According to Patzer, they became so efficient that their cost of acquisition was under $1.

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs


For a viable business model, LTV must exceed cost of customer acquisition. (LTV = Lifetime ... In the model above, this was set to 10 deals per year per team.

Customer Acquisition Resources For Hardware Startups - Word-of ...


Oct 12, 2016 ... Content about Customer Acquisition for Hardware Startups: ... Eric Migicovsky of Pebble said one of things he learned was “how valuable it was ... likes on the Facebook page which cost us maybe $100 or $200 worth of ads.” ...

Mobile App Customer Acquisition: How To Reel In You First 5,000 ...


Aug 25, 2015 ... Customer acquisition cost (CAC), also known as cost per install (CPI) refers to how much it costs to acquire ... In June 2015, the average CPI for iOS was $1.15, and for Android it was $2.33. .... Yo, Angry Birds, Candy Crush…

Mint: The High Cost of Data - Open Forum


Apr 14, 2015 ... When Mint was launched in 2007, websites of major financial ... and banks are willing to pay hundreds of dollars to acquire a new customer.

Simple: In Name Only - The Financial Brand


Feb 20, 2014 ... But truth be told, I never was a big fan of what they were doing. ... of what the acquisition cost per customer was to the acquiring company. ... Thought they would get rid of the Financeworks brand, and replace it with Mint. Yeah ...

43 of the Best Customer Acquisition Examples from 2014


Dec 3, 2014 ... Check out some of the best customer acquisition examples we found in 2014. ... As the year comes to a close I thought it was a good time to put together a ... He includes great examples from Wealthfront, Mint and SmartWool. ... Recognition, Cost/Benefit Analysis, Past Experience and the Law of Pithiness.

How To Calculate Customer Acquisition Cost - Inman


Feb 12, 2016 ... Calculating the cost of acquiring a customer in the real estate industry can be ... tracking of marketing expenditures more feasible than ever including customer acquisition cost. ... our marketing spent and discovered at least 30 percent was being misappropriated. .... by Candy Miles Crocker | on Feb 9, 2016.

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Customer Acquisition Explained in Plain English - Liftoff Blog


Jun 1, 2016 ... Here's a detailed breakdown of what customer acquisition is, how it ... When done right, it's also one of the most profitable and cost effective channels too. ... Noah was an early employee at both Facebook and Mint, before ...

What is your customer acquisition strategy? (startup marketing ...


Dec 2, 2009 ... For example, Mint.com was not a naturally viral application but they ... 1. understand your cap on customer acquisition cost by guesstimating the ...

Mint.com Pre-Launch Pitch Deck - SlideShare


Jan 2, 2010 ... This is Mint.com's pre-launch pitch deck. ... Value to Partners Prospective Product or Customer Acquisition Mint Value . .... Hiten, AFAIK this was a mock deck presented at a competition by a bunch of berkeley students. .... $325.00 $225.00 Partners can increase revenue via cost-effect customer acquisition 1.