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Why is Spotify Premium conversion rate so high? - Quora


It's the freemium model applied flawlessly. Users may access the service on their computers, ... What is Spotify's conversion rate from free to premium users?

Spotify is converting more people into paying subscribers than ever ...


Jan 31, 2016 ... In addition, should these investors so wish, Ek has promised them the chance ... 99m, and therefore its premium conversion rate is slightly higher than 28.3%. ... Here's why that 28.3% conversion rate really matters: from 2012 ... which in the US gave customers three months of premium Spotify for just $0.99.

A Whopping 25% Of Spotify's 60 Million Active Users Are Paying ...


Jan 12, 2015 ... When Spotify last published its stats, it had 12.5 million paid users, with an active base of 50 million. ... to disclose their number of subscribers, or their conversion rate. ... users last year, despite the sky-high valuation Apple placed on it. ... is an impressive one—and its ability to monetize arguably more so.

Spotify now has 60m users including 15m paying subscribers ...


Jan 12, 2015 ... ... has added 10m new users in two months despite its high-profile dispute over ... The company has maintained its conversion rate of 25% of its users paying ... The latter figure related to the amount of royalties paid out by Spotify since .... EK seems to like Astral Weeks (and that shirt) so much that he can be ...

Making Freemium Add Up | Music Industry Blog


May 21, 2013 ... Social services have the highest rates (77% for Instagram and 66% for Twitter). ... At the low end Soundcloud's premium tiers are aimed at the smaller ... Spotify and Deezer appear to have hit a conversion sweet spot, a solid ...

The End Of Freemium For Spotify? | Music Industry Blog


Jul 7, 2016 ... 'Leaked' Spotify numbers emerged today indicating that the ... That might sound high but it actually represents a 79% conversion ratio, ... Meanwhile Spotify's total user base is 100 million which means the free-to-paid ratio is 37%. So price promos are converting at more than double the rate of freemium.

Why Spotify's freemium conversion rate destroys Dropbox by 667 ...


Apr 4, 2016 ... I have spotify premium and back when I had the free version it was more of a ... So, even if it's conversion rate is high, it's not high enough yet.

Spotify Hits 20 Million Monthly Users and Could be on Track for 8 ...


May 15, 2012 ... The conversion from active users to paid is even more impressive: 27%. ... The rate of new users is so much higher than previously that it will ...

Making “Freemium” Work - Harvard Business Review


Freemium companies typically see the share of paid subscriptions (and therefore ... few subscribers as a result, so in 2012 it cut the number of free monthly articles to 10. ... But, less obviously, a very high conversion rate isn't necessarily good.

Evernote CEO Shares The Numbers that Makes Freemium Work ...


Anyone with an idea of why the monthly expenses would be so high, and why ... I' m surprised at the low amount per active premium user, my numbers are much ... but the point remains that it really doesn't take a high conversion rate to get a ... Heh, except Spotify is good enough that most people should be paying for it.. g ...

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Freemium Conversion Rate: Why Spotify Destroys ... - Process Street


Mar 29, 2016 ... “A really good conversion rate for free-to-paid is 4%, like Dropbox. ... Over 20% of Spotify's users are 13-18 years old, so to maintain high ...

8 Ways to Increase Paid Subscription Conversion Rates - FunnelEnvy


Jan 28, 2014 ... Increasing paid subscription or membership conversion rates means more traffic and ... or member can be long and complex and often has a high churn rate. ... So it's important to focus on getting the right new users to sign up. ... Neil Patel's article on how Spotify gets paying subscribers is a great resource.

Freemium Conversion Rate: Why Spotify Destroys Dropbox by 667%


Mar 29, 2016 ... “A really good conversion rate for free-to-paid is 4%, like Dropbox. ... Over 20% of Spotify's users are 13-18 years old, so to maintain high ...