Mar 10, 2016 ... Most marketers know that it can be up to 5x more cost-effective to retain an
existing customer than to acquire a new one, yet only 16% of ...
Why is it that we spend money on customer acquisition marketing when customer
retention marketing works so much better?
Apr 6, 2016 ... Chronicling the Content Marketing Revolution ... makes sense that we spend
more time and money on acquisition as opposed to retention.
Jun 17, 2016 ... Put simply, customer acquisition refers to gaining new consumers. ... and
inquiries that are generated by a variety of marketing techniques. ... that customer
acquisition costs often are higher than customer retention costs and ...
Jul 20, 2014 ... Knowing how to spend your marketing budget with confidence is always a ... in
acquisition, while only 18 percent will focus on retention.
Acquisition expenses include marketing, promotions like discounts, labor and
any advertising targeted at non-existing customers. High customer acquisition ...
Marketing Automation: Simplifying Customer Acquisition and Retention. Given
that 63% of B2B buying research starts with a search engine, search results are ...
Mar 3, 2015 ... “We know that it costs more to acquire a new customer (roughly ... Relationship
Marketing Specialist | Retention | Referrals Chief WOW Creator.
Aug 2, 2013 ... Unlike lead generation or customer acquisition, retention campaigns ... According
to Marketing Metrics, the probability of converting an existing ...
The lifeblood of any business is customer acquisition and retention marketing
keeps customers engaged. Let MeritDirect assist with both to increase your ROI.