Mar 10, 2016 ... Most marketers know that it can be up to 5x more cost-effective to retain an
existing customer than to acquire a new one, yet only 16% of ...
Why is it that we spend money on customer acquisition marketing when customer
retention marketing works so much better?
Mar 26, 2015 ... The three terms: loyalty, retention and acquisition marketing, all have their own
distinct meanings and should be used to satisfy different goals ...
Apr 6, 2016 ... Here's a breakdown of common customer acquisition cost centers: ... Take your
entire cost of sales and marketing over a given period, ...
Check out our infographic, 'Customer Acquisition Vs. Retention Costs to know
more. ... Most Effective Digital Marketing Tactics For Customer Retention ...
Customer acquisition (finding new customers) versus retention (keeping current
... business owners are shifting their marketing focus from customer acquisition, ...
Jul 20, 2014 ... Knowing how to spend your marketing budget with confidence is always a ... in
acquisition, while only 18 percent will focus on retention.
Nov 16, 2016 ... The remaining 72% of respondents did not skew their budget allocations toward
either acquisition or retention, and/or have not experienced the ...
Nov 19, 2014 ... Retention Marketing has traditionally taken a backseat to acquisition efforts, as
demonstrated by the fact that customer retention usually has a ...
Acquisition expenses include marketing, promotions like discounts, labor and
any advertising targeted at non-existing customers. High customer acquisition ...