Corporate branding refers to the practice of promoting the brand name of a
corporate entity, as opposed to specific products or services. The activities and ...
Apr 4, 2014 ... There's more to corporate branding than just a logo. Learn how to take your
company's WHO, WHAT, WHY and FOR and turn it into a strong ...
Jul 19, 2009 ... Corporate branding strategies raise the level of value for an organization.
Feb 8, 2008 ... There are 10 crucial steps on the way to a successful corporate branding strategy
, and they can serve as a useful guide for any corporate ...
Major companies, whether in B2B or B2C, are all stepping up their corporate
brand building, reinventing this 1970s-era strategy, but for new reasons evolving
A key thesis of the article is that a corporate brand is a valuable resource: one
that ... These new corporate branding categories are: familial, shared, surrogate,
Jan 5, 2015 ... Some brands stay fresh and relevant generation after generation. What makes
certain corporate branding strategies timeless while others ...
Mar 29, 2009 ... Corporate branding versus product branding in emerging markets Henry YuXie
David J Boggs.
Apr 2, 2014 ... Brand Management - The Coca-Cola Company is the most powerful global
corporate brand, according to a recent report from CoreBrand.
Jun 15, 2015 ... The Branding of a company is very important and it gives the first impression of
your company to the customers. The design of the brand gives ...