Customer retention is the activity that a selling organization undertakes in order
to reduce customer defections. Successful customer retention starts with the first ...
Definition of customer retention: An assessment of the product or service quality
provided by a business that measures how loyal its customers are. Customer ...
Aug 8, 2013 ... Customer retention is incredibly important for growing a sustainable business,
but before we look at some strategies for improving it, let's put an ...
The consequences of customer retention also compound over time, and in ...
touch etc. that occur constantly and automatically at defined points in the pre-
It is difficult to exactly define customer retention as it is a variable process. A basic
definition could be 'customer retention is the process when customers ...
Customer retention is a set of steps taken or processes implemented to reduce
customer defections or churn rate.
Oct 30, 2013 ... Customer retention rate can be defined as a metric that indicates the proportion
of customers that have stayed with you for a while.
What Is Customer Retention? By definition customer retention is the activity a
company undertakes to prevent customers from defecting to alternative
Customer retention should thus become a part of the strategic marketing
planning process of any firm. It is important to define customer retention and also
Because of this, it's important that all companies have established customer
retention strategies. In this chapter excerpt, you'll find an explanation of customer