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FUTURE DIRECTIONS IN MEDIA MANAGEMENT AND ECONOMICS 28
Directions for Media Management Research in the 21st Century Dan Shaver and
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management practices have implications far beyond the purely economic con-
cerns of corporate investors. Thus, while media management research shares.
While it would be lovely to think that a business could engage in personal and conversational transactions with consumers who comment about their products, most of the conversations that are pinpointed for a response from an enterprise are about customer service, produc... More »
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The Media Management & Economics Division invites original research paper
submissions to be considered for presentation at the 2013 AEJMC conference in
metric research into such personal relationships, which could be combined with
studies ... of media management move across different sections or specialties of.
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The International Journal on Media Management is presently accepting papers
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