Price skimming is a pricing strategy in which a marketer sets a relatively high
price for a product or service at first, then lowers the price over time. It is a
As the demand of the first customers is satisfied, the firm lowers the price to attract
another, more price-sensitive segment. Therefore, the skimming strategy gets ...
Price skimming is the practice of selling a product at a high price, usually during
the introduction of a new product when the demand for it is relatively inelastic.
Jul 7, 2016 ... Skimming price is used when a product, which is new in the market is sold at a
relatively high price because of its uniqueness, benefits and ...
Feb 24, 2011 ... Price skimming is a pricing strategy which companies adopt when they launch a
new product, in this strategy while launching a product ...
Price skimming involves setting a high price before other competitors come into
Nov 19, 2014 ... Let's take a look at the pros and cons of price skimming, a pricing strategy that
uses high initial prices to maximize profit margins and revenue.
Price skimming can be considered as a form of price discrimination. On the
release of a new product, a very high price is set at first in order to maximize profit
Mar 2, 2010 ... There are three basic pricing strategies: skimming, neutral, and penetration.
These pricing strategies represent the three ways in which a ...
Mar 21, 2013 ... A price skimming strategy focuses on maximizing profits by charging a high price
for early adopters of a new product, then gradually lowering ...