Mar 3, 2015 ... “We know that it costs more to acquire a new customer (roughly seven times)
than it does to sell to an existing customer, so it makes sense to ...
Jul 20, 2014 ... Even as the lines between marketing and customer experience blur, our survey
respondents prioritize customer acquisition efforts over ...
The difference between customer acquisition and retention is the disparity
between creating and keeping. Acquiring customers is looking for new business
Nov 15, 2015 ... Most marketers know that it can be up to 5x more cost-effective to retain an
existing customer than to acquire a new one, yet only 16% of ...
Sep 3, 2015 ... We've long argued that customer retention is undervalued and ... for marketing
spend vs customer retention (customer service and CRM).
Feb 23, 2015 ... Did you know that it costs five times as much to attract a new customer. Check out
our infographic, 'Customer Acquisition Vs. Retention Costs to ...
Jul 18, 2013 ... Too many CMOs looking to increase their company's bottom lines are quick to
look “out there” for a solution. They focus their efforts on ...
May 19, 2014 ... Customer acquisition and customer retention are two metrics used mainly to
determine the return on investment (ROI) for efforts to monetize ...
Annual Recurring Revenue (ARR), to Customer Acquisition Cost (CAC), to.
Customer ... (CRC) and the CRC Ratio — to assess and benchmark customer
retention .... what is customer success vs. customer marketing, but we've seen
(for example, the Customer Service Institute, Consumer Connections Corp., and
... Therefore the breakdown of acquisition versus retention related expenses.