Mar 10, 2016 ... Most marketers know that it can be up to 5x more cost-effective to retain an
existing customer than to acquire a new one, yet only 16% of ...
Mar 3, 2015 ... What is the cost of acquiring a new customer compared to the cost of ... more to
acquire a new customer than it does to keep an existing one.
Sep 3, 2015 ... We've long argued that customer retention is undervalued and ... for marketing
spend vs customer retention (customer service and CRM).
Every business needs to balance their acquisition and retention efforts to
maximize revenues and lifetime customer value.
Jul 20, 2014 ... Even as the lines between marketing and customer experience blur, our survey
respondents prioritize customer acquisition efforts over ...
Aug 2, 2013 ... How much are your existing customers contributing to current sales? Probably
not enough. Though retention campaigns take longer to produce ...
Annual Recurring Revenue (ARR), to Customer Acquisition Cost (CAC), to.
Customer ... (CRC) and the CRC Ratio — to assess and benchmark customer
retention .... what is customer success vs. customer marketing, but we've seen
Understanding how to create loyal customers so you can retain them is one. ...
more than customer retention, even though it can cost 7x more to acquire new ...
Oct 29, 2014 ... A refresher on customer churn rate. ... increasing customer retention rates by 5%
increases profits by 25% to 95%. .... The final mistake is not seeing that often a
high churn rate is the result of poor customer acquisition efforts.
Dec 10, 2015 ... Delving beyond the statistics of customer acquisition versus customer retention--
why not marry the two?