Mar 10, 2016 ... Most marketers know that it can be up to 5x more cost-effective to retain an
existing customer than to acquire a new one, yet only 16% of ...
Mar 3, 2015 ... The sources below list various figures for the cost of retaining a customer vs
acquiring a new customer. The 'cost' in the sources listed here ...
Find new customers, or keep your current ones around? Here's a framework for
making the right choice between customer acquisition or retention.
Why is it that we spend money on customer acquisition marketing when customer
retention marketing works so much better?
Jul 20, 2014 ... Even as the lines between marketing and customer experience blur, our survey
respondents prioritize customer acquisition efforts over ...
Sep 3, 2015 ... We've long argued that customer retention is undervalued and ... for marketing
spend vs customer retention (customer service and CRM).
Nov 1, 2012 ... When it comes to growing their startups, many entrepreneurs are so focused on
gaining new clients and customers that they fail to effectively ...
Understanding how to create loyal customers so you can retain them is one. ...
more than customer retention, even though it can cost 7x more to acquire new ...
Aug 2, 2013 ... How much are your existing customers contributing to current sales? Probably
not enough. Though retention campaigns take longer to produce ...
Oct 29, 2014 ... A refresher on customer churn rate. ... increasing customer retention rates by 5%
increases profits by 25% to 95%. .... The final mistake is not seeing that often a
high churn rate is the result of poor customer acquisition efforts.