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en.wikipedia.org/wiki/Customer_acquisition_management

Customer acquisition management is the set of methodologies and systems to manage customer prospects and inquiries generated by a variety of marketing ...

www.ngdata.com/what-is-customer-acquisition

Jun 9, 2017 ... A Definition of Customer Acquisition. Put simply, customer acquisition refers to gaining new consumers. Acquiring new customers involves ...

www.thebalance.com/what-is-customer-acquisition-38496

Feb 21, 2017 ... In advertising and marketing, customer acquisition is the term for the process of bringing new customers to a particular brand, product, ...

www.businessdictionary.com/definition/customer-acquisition.html

Definition of customer acquisition: The process of persuading a consumer to purchase a company's goods or services. The cost associated with the important  ...

blog.kissmetrics.com/guide-to-customer-acquisition

The customer acquisition process for startups is hardly linear or predictable, but that ... Your CAC is loosely defined as the cost of all of your sales and marketing ...

managementstudyguide.com/customer-acquisition.htm

Customer acquisition is the process of acquiring new customers for business or converting existing prospect into new customers. The importance of customer ...

blog.autopilothq.com/customer-acquisition-definition

Here's a detailed breakdown of what customer acquisition is, how it works, and why it's important, along with a few common misconceptions along the way.

www.marketingcloud.com/blog/what-is-b2b-customer-acquisition-a-new-definition-for-a-new-type-of-customer

Apr 17, 2017 ... See how a new type of connected customer is influencing B2B marketers to rethink their approach to customer acquisition strategy.

study.com/academy/lesson/customer-acquisition-vs-customer-retention.html

Customer acquisition and customer retention are important to all companies. This lesson will describe the important differences between acquisition...