Customer experience (CX) is the product of an interaction between an
organization and a customer over the duration of their relationship. This
interaction ... More »
Customer experience management (CEM) is the collection of processes a ... This
definition is part of our Essential Guide: Build a WCM architecture that supports ...
As for customer experience management, Gartner sums it up pretty well in its
definition: “the practice of designing and reacting to customer interactions to meet
Gartner defines customer experience management (CEM) as “the practice of
designing and reacting to customer interactions to meet or exceed customer ...
Sep 11, 2014 ... Discover Customer Experience with the global leaders in the Customer ... A
Customer Experience Definition to Guide Organizations.
Sep 26, 2011 ... I would like to provide my definition of customer experience management. Before
I do, I would like to talk about my understanding of the field as ...
Oct 28, 2010 ... Customer experience” has become a very commonly used phrase in recent ...
How we can really improve something if we can't even define it? ... of the car and
passengers; from parking space location to fleet management.
Jan 10, 2006 ... While no individual really "owns" the term "Customer Experience Management," it
is often attributed to Bernd Schmitt, who in 2003 defined CEM ...
Customer experience is an integral part of customer relationship management (
CRM), and it is important to businesses because customers who have a positive
Definition of customer experience management (CEM): A strategic process
employed by a business to manage their customers' entire experience through ...