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en.wikipedia.org/wiki/Elaboration_likelihood_model

The elaboration likelihood model (ELM) of persuasion is a dual process theory describing the change of attitudes form. The ELM was developed by Richard E.

changingminds.org/explanations/theories/elaboration_likelihood.htm

When we are motivated and able to pay attention, we take a logical, conscious thinking, central route to decision-making. In other cases, we take the peripheral  ...

oregonstate.edu/instruct/theory/elm.html

The Elaboration Likelihood Model claims that there are two paths to persuasion: the central path and the peripheral path. The central path is most appropriately ...

www.cios.org/encyclopedia/persuasion/Helaboration_2routes.htm

Elaboration Likelihood Model (ELM) Petty and Cacioppo's Elaboration Likelihood Model · Two "Routes" to Persuasion · Involvement and Cognitive Responses

www.interaction-design.org/literature/article/elaboration-likelihood-model-theory-using-elm-to-get-inside-the-user-s-mind

Elaboration Likelihood Model Theory – Using ELM to Get inside the User's Mind. by John Geddes | 1 year ago. 529 shares. 326. 163. 40. Persuasion occurs ...

study.com/academy/lesson/elaboration-likelihood-model-of-persuasion-central-vs-peripheral-route.html

The Elaboration Likelihood Model is discussed in this lesson, including the distinction between the central route and the peripheral route,...

journalism.uoregon.edu/~tbivins/stratcomweb/readings/ELM.pdf

In 1980, Richard E. Petty and John T. Cacioppo created the Elaboration Likelihood. Model of Persuasion to explain, in detail, how a persuasive message worked ...

www.oxfordbibliographies.com/view/document/obo-9780199756841/obo-9780199756841-0053.xml

Feb 23, 2011 ... The Elaboration Likelihood Model (ELM), developed by Richard E. Petty and John T. Cacioppo in the early 1980s, is a twofold, or dual-process, ...

www.psy.ohio-state.edu/petty/documents/1986ADVANCESsPettyCacioppo.pdf

THE ELABORATION LIKELIHOOD. MODEL OF PERSUASION. Richard E. Petty. DEPARTMENT OF PSYCHOLOGY. UNIVERSITY OF MISSOURI. COLUMBIA ...