The elaboration likelihood model (ELM) of persuasion is a dual process theory
describing the change of attitudes form. The ELM was developed by Richard E.
www.utwente.nl/cw/theorieenoverzicht/Theory Clusters/Health Communication/Elaboration_Likelihood_Model/
Elaboration Likelihood Model. motivation and processing ability determine
attitude change. History and Orientation. Petty and Cacioppo (1979) discovered,
Elaboration Likelihood Model. Explanations > Theories > Elaboration Likelihood
Model. Description | So What? | See also | References ...
Jul 1, 2014 ... The Elaboration Likelihood Model (Petty and Cacioppo, 1986), one of the most
frequently cited models of persuasion, explains how shaping ...
The Elaboration Likelihood Model claims that there are two paths to persuasion:
the central path and the peripheral path. The central path is most appropriately ...
Elaboration Likelihood Model (ELM) Petty and Cacioppo's Elaboration Likelihood
Model · Two "Routes" to Persuasion · Involvement and Cognitive Responses
The Elaboration Likelihood Model is discussed in this lesson, including the
distinction between the central route and the peripheral route,...
Jun 28, 2010 ... In 1979, Petty and Cacioppo conducted an experiment to test ELM theory ... The
Elaboration Likelihood Model is one of the two dual processing ...
W876. THE ELABORATION LIKELIHOOD. MODEL OFPERSUASION. Richard E.
Petty. DEPARTMENT OF PSYCHOLOGY. UNIVERSITY OF MISSOURI.