The elaboration likelihood model (ELM) of persuasion is a dual process theory
describing the change of attitudes form. The ELM was developed by Richard E.
When we are motivated and able to pay attention, we take a logical, conscious
thinking, central route to decision-making. In other cases, we take the peripheral
www.utwente.nl/cw/theorieenoverzicht/Theory Clusters/Health Communication/Elaboration_Likelihood_Model/
Sep 7, 2010 ... Elaboration Likelihood Model. motivation and processing ability determine
attitude change. History and Orientation. Petty and Cacioppo (1979) ...
The Elaboration Likelihood Model is discussed in this lesson, including the
distinction between the central route and the peripheral route,...
Jun 28, 2010 ... In 1979, Petty and Cacioppo conducted an experiment to test ELM theory ... The
Elaboration Likelihood Model is one of the two dual processing ...
change, called the Elaboration Likelihood Model (ELM; Petty & Cacioppo,. 1981a
), which we believe provides a fairly general framework for organizing,.
ABSTRACT - The Elaboration Likelihood Model (Petty and Cacioppo 1981) is
discussed as a framework for understanding attitude formation and change with ...
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May 15, 2013 ... http://www.ThePsychFiles.com Here's a brief and hopefully clear explanation for
this psychological theory. Hope you find it useful. Check out ...
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Aug 16, 2014 ... Whether in advertising, in politics or in everyday conversation with acquaintances
or friends: Persuasion is omnipresent. Especially in ...
Introduction Elaboration Likelihood Model is developed by Richard E. Petty and
John T. Cacioppo in 1980s. Persuasion is very much associated with our daily.