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Category killer


Companies that seem to dominate a retail or wholesale category are sometimes called category killers. An exceptionally aggressive ...

Category Killer Definition & Example | Investing Answers


Wal-Mart is a classic example of a category killer. By being cheaper, bigger, more convenient, and more well-known, it has an advantage over smaller stores ...

Retailing Revolution: Category Killers on the Brink - HBS Working ...


Retailing generally is at a tipping point, with category killers being the first significant .... The electronics, toys, and baby products categories, for example, already ...

Category killer - Marketing91.com


Jul 8, 2016 ... Category killer is predominantly a term used for large retail stores such as ... An Example – Imagine a Walmart opening in your neighborhood.

Category-killer on the prowl in India - timesofindia-economictimes


Jun 16, 2007 ... Best Buy (electronics), PetsMart (pet products), Office Depot (stationary) and Home Depot are prime examples of leading category killers.

Category Killer - What Does It Mean? - Dave Manuel


The term "category killer" refers to the fact that the dominant company or product will "kill" everyone else in its category. Let's look at a few examples of "category ...

Death Knell for the Category Killers? - Harvard Business Review


Dec 19, 2011 ... Retailing is at a tipping point, with category killers — highly focused ... and Clicks monopolist in the electronics segment, is a prime example of ...

Category killer | Define Category killer at Dictionary.com


Category killer definition, a store, company, product, etc., that dominates a merchandise or ... Examples. Microsoft was once thought of as a category killer.

category killer | Barrons Dictionary | AllBusiness.com


Barrons Dictionary | Definition for: category killer. ... Large discount toy chains, sporting goods chains, and office supply chains are examples of category killers.

Category Creators vs. Category Killers | Al Ries - AdAge


Dec 4, 2007 ... It can cost a fortune for a company to pioneer a new category of product or service. Digital cameras, for example. Or satellite radio. Or internet ...

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Category Killer Definition | Investopedia


Category killers can attain this status by being cheaper, easier, bigger, or more ... One of the best examples of a category killer is Wal Mart, their chain has put ...

What Is a Category Killer? - Retail Business Terms - Money


Jun 19, 2014 ... A large retail chain store that is dominant in its product category. ... Examples: Best Buy is an example of an electronics category killer. Ads.

What are some examples of category killers? | Reference.com


Examples of category killers include Wal-Mart, Best Buy and Amazon. A category killer is a company, service or brand that has such a unique advantage that it is ...