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Category killer


Companies that seem to dominate a retail or wholesale category are sometimes called category killers. An exceptionally aggressive ...

Category Killer Definition & Example | Investing Answers


Wal-Mart is a classic example of a category killer. By being cheaper, bigger, more convenient, and more well-known, it has an advantage over smaller stores ...

Category Killer Definition | Investopedia


Category killers can attain this status by being cheaper, easier, bigger, or more ... One of the best examples of a category killer is Wal Mart, their chain has put ...

Category killer - Marketing91.com


Jul 8, 2016 ... Category killer is predominantly a term used for large retail stores such as ... An Example – Imagine a Walmart opening in your neighborhood.

Death Knell for the Category Killers? - Harvard Business Review


Dec 19, 2011 ... Retailing is at a tipping point, with category killers — highly focused ... and Clicks monopolist in the electronics segment, is a prime example of ...

Category killer | Define Category killer at Dictionary.com


Category killer definition, a store, company, product, etc., that dominates a merchandise or ... Examples. Microsoft was once thought of as a category killer.

Category-killer on the prowl in India - timesofindia-economictimes


Jun 16, 2007 ... Best Buy (electronics), PetsMart (pet products), Office Depot (stationary) and Home Depot are prime examples of leading category killers.

Category Killer - What Does It Mean? - DaveManuel.com


The term "category killer" refers to the fact that the dominant company or product will "kill" everyone else in its category. Let's look at a few examples of "category ...

How Category Killers Can Still Win at Their Own Game - Kurt Salmon


Nov 11, 2013 ... Indeed, whereas category killers had built large stores to offer the ... Sporting goods retailer Bass Pro Shops, for example, features not only ...

Category Creators vs. Category Killers | Al Ries - AdAge


Dec 4, 2007 ... It can cost a fortune for a company to pioneer a new category of product or service. Digital cameras, for example. Or satellite radio. Or internet ...

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What Is a Category Killer? - Retail Business Terms - The Balance


Jun 19, 2014 ... A large retail chain store that is dominant in its product category. ... Examples: Best Buy is an example of an electronics category killer. Ads.

What are some examples of category killers? | Reference.com


Examples of category killers include Wal-Mart, Best Buy and Amazon. A category killer is a company, service or brand that has such a unique advantage that it is ...

Retailing Revolution: Category Killers on the Brink - HBS Working ...


Retailing generally is at a tipping point, with category killers being the first significant .... monopolist in the electronics segment, is a prime example of this impact.