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Explain product buying motive and patronage buying motive?


In patronage buying motive, the customer builds loyalty over the product due to his preference over the product on account of the trust or belief that he has over ...

Consumer Buying Motives - SlideShare


Jan 31, 2014 ... A consumer does not buy a product, he BUYING MOTIVES Those influences or ... SECONDARY BUYING MOTIVE: PATRONAGE PATRONAGE ...

Meaning Of Buying Motives Of Consumers - Business-Marketing ...


In fact, the motivating factor to direct consumer behavior is buying motives. ... due to emotional motive, rational motive, prestige motive and patronage motive.

What are the common buying motives of customers ?


Mar 15, 2011 ... Buying motives are psychological, not logical”. ... Patronage motives speak of the choice of a particular person, a shopkeeper or an outlet for ...

Lesson - Northern Arizona University


Oct 14, 1999 ... Hybrid Buying Motives. There are two types of motives which combine both the Emotional and the Rational: (a) Patronage Buying Motives and ...

What are buying motives? definition and meaning


Definition of buying motives: The combination of facts and the emotional state of a person that generates a feeling within them that they need to purchase an item  ...

CTE Online :: Lesson Planner :: Buying Motives


Understanding a customer's buying motive can help a sales associate determine ... be aware of personal buying motives; Define patronage buying motives and ...

Meaning of Buying Motives - FREE online courses on Consumer ...

www.openlearningworld.com/books/Consumer Behaviour and Motivation/Consumer Behavior and Motivation/Meaning of Buying Motives.html

It becomes a buying motive when the individual seeks satisfaction through the ... buy their daily requirements from a certain store but with patronage motives.

Buying motives of consumer | Winner Science


Jun 2, 2012 ... The buying motives of the consumer are broadly divided into two categories: 1. product motives. 2. patronage motives. 1) product motives of ...

Patronage Buying Motives of Coffee shop's Consumers - IOSR


Volume 8, Issue 3 (Mar. - Apr. 2013), PP 19-22 www.iosrjournals.org www. iosrjournals.org. 19 | Page. Patronage Buying Motives of Coffee shop's Consumers.

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Buying motives - SlideShare


Nov 1, 2014 ... After evaluation of TYPES OF BUYING MOTIVES Buying motive is the ..... A. Emotional Patronage Buying Motives: When a buyer patronizes a ...

Consumer Buying Motives - Scribd


CONSUMERBUYING MOTIVES There are five major buying motives: physical, psychological, rational, emotional, product, and patronage....

2 Buying Motives of consumer | Management Education


Sep 9, 2012 ... The buying motives of the consumer are divided into two categories: I) Product ... II) Patronage motives:- these are divided into two parts:.