A fishing lure is a type of artificial fishing bait which is designed to attract a fish's attention. The lure uses movement, vibration, flash and color to bait fish.
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Products 1 - 48 of 1537 ... Shop Fishing Baits, Fishing Lures, Fishing Tackle and Fishing accessories at Academy. Free shipping on most orders over $25.
There are so many fishing lures on the market it can be hard to choose which is best. To help you decide, here's a list of some tried-and-true lures.
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