The main advantage of mass media is its ability to reach a large population across many demographics, while the high cost to utilize it for messaging is a disadvantage. Millions of people receive news and entertainment from some form of mass media including television, radio and newspapers.Know More
Mass media has a strong presence in modern-day life. More recently, the Internet has been integrated into mass media presentations.
Mass media connects people together in ways not otherwise possible by spreading information and entertainment far and wide. For instance, up-to-the-minute live coverage of a breaking news event is seen by millions who tune in to find out the latest details. The same news story is covered from different angles via radio, TV and newspapers. When it comes to entertainment, mass media provides programs with a wide-viewing audience. Companies gain fast attention for products and services through advertising.
Mass media comes with its own list of downfalls. The messages and images received via mass media are often limited to a particular viewpoint or angle. The high costs associated with various mediums restricts access mainly to those with large sums of money. Some view mass media as spreading low quality shows and news programming to a mass audience, and programming that tries to appeal to the masses may lack sophistication.Learn more about Social Sciences
Mass media affects public opinion by making it possible for large groups of widely dispersed people to develop collective attitudes regarding public affairs; mass media tells people what issues are important and motivates the public to action. Exposure to media activates people's convictions or causes them to form new ones. As a result, those who control the mass media have the capacity to sway public opinion.Full Answer >
The advantages of evaluating samples from research studies include the ability to apply findings to the general population without having to survey everyone on the planet. Even a survey of just 500 people only has an error margin of +/- 4.5 percent, making it reasonably reliable.Full Answer >
Reusable design components, multiple security groupings and reliable performance are some advantages of Microsoft Active Directory, while its high cost and inability to recover from hardware failure are some of its disadvantages. These types of benefits and issues make it a good fit with large enterprises.Full Answer >
Mass media communication negatively affects society by controlling and constructing the images that are seen. According to Business Insider, six corporations control over 90 percent of the media. Consequently, these corporations have the ability to decide which information is released to the general public.Full Answer >