Q:

What are the advantages of the mass media?

A:

Quick Answer

The mass media allows people worldwide to communicate more easily. In advertising, the mass media allows a broader reach of audience. Communicating news and promotional activities through the mass media allows a faster and easier reach of the market.

 Know More
What are the advantages of the mass media?
Credit:Pat GuineyCC-BY 2.0

Full Answer

Telephones, mobile phones, the Internet, television, radio, billboards and newspapers are all considered mass media. According to About Money, 99 percent of Americans check the news on a number of sources every day through a variety of mediums. Although not all members of society, particularly those in impoverished countries, have Internet access, there's almost always some form of mass media present. This is why marketers rely on mass media for their promotion and marketing campaigns.

Radio and television are the most captivating mass media, television because it uses capturing and entertaining visual presentation, and radio because people often listen to the radio in the car on their way to and from work. The Internet, on the other hand, provides a much better user experience. In terms of communication, telephones, mobile phones and the Internet allow people to communicate easily with each other no matter where they are. Mass media is also effectively used for entertainment purposes as well as education. It creates interconnection that benefits both sides of the communication process.

Learn more about Social Sciences

Related Questions

  • Q:

    What are the negative effects of mass media communication on society?

    A:

    Mass media communication negatively affects society by controlling and constructing the images that are seen. According to Business Insider, six corporations control over 90 percent of the media. Consequently, these corporations have the ability to decide which information is released to the general public.

    Full Answer >
    Filed Under:
  • Q:

    What impact did the invention of the telephone have on society?

    A:

    By enabling people to instantly communicate with others across great distances, the telephone forever changed the way humanity interacts. Even in its emergent form with basic voice quality, the telephone immediately captured the focus of American society and quickly became a necessity of life.

    Full Answer >
    Filed Under:
  • Q:

    What are examples of media convergence?

    A:

    Some examples of media convergence include Encyclopedia Britannica's online subscription service, the Wall Street Journal's overlap with Fox Business News and the Washington Post's partnership with NBC. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. It usually involves a process that decouples content from media, allowing the same story or entertainment to exist in multiple forms.

    Full Answer >
    Filed Under:
  • Q:

    What are the negative influences of media?

    A:

    According to the National Institutes of Health, what the media show is not generally bad; however, its depiction of violence, offensive language, and sexuality can have a negative influence, especially on children and teenagers. Media often tends to offer unhealthy and sometimes even downright fictional portrayals of real life.

    Full Answer >
    Filed Under:

Explore