Q:

What are the advantages of the mass media?

A:

The mass media allows people worldwide to communicate more easily. In advertising, the mass media allows a broader reach of audience. Communicating news and promotional activities through the mass media allows a faster and easier reach of the market.

Telephones, mobile phones, the Internet, television, radio, billboards and newspapers are all considered mass media. According to About Money, 99 percent of Americans check the news on a number of sources every day through a variety of mediums. Although not all members of society, particularly those in impoverished countries, have Internet access, there's almost always some form of mass media present. This is why marketers rely on mass media for their promotion and marketing campaigns.

Radio and television are the most captivating mass media, television because it uses capturing and entertaining visual presentation, and radio because people often listen to the radio in the car on their way to and from work. The Internet, on the other hand, provides a much better user experience. In terms of communication, telephones, mobile phones and the Internet allow people to communicate easily with each other no matter where they are. Mass media is also effectively used for entertainment purposes as well as education. It creates interconnection that benefits both sides of the communication process.

Learn More

Related Questions

  • Q:

    What influences self-concept?

    A:

    Self-concept is primarily influenced by the interactions people have with important people in their lives. According to Oxford Dictionaries, self-concept is constructed from the beliefs one holds about oneself and the responses of others.

    Full Answer >
    Filed Under:
  • Q:

    How does discrimination affect people?

    A:

    Discrimination affects members of a society in many different ways, most of them negatively. For people who are being discriminated against, their quality of life and most likely their self-esteem suffer greatly. People who discriminate against others run the risk of having legal proceedings brought against them.

    Full Answer >
    Filed Under:
  • Q:

    Why is censorship necessary?

    A:

    Censorship is necessary to avoid offending certain people. Certain things that may be considered offensive to a group of people, whether it's by race, religion or political beliefs, have to be censored to avoid offending the moral values of others.

    Full Answer >
    Filed Under:
  • Q:

    What are sociofacts?

    A:

    Sociofacts is a term that describes the way sociological beliefs become ingrained in a culture throughout generations, ultimately becoming a fact rather than opinion or interpretation for members of that culture. The word was coined by Sir Julian Sorell Huxley in his textbook "Theoretical Anthropology."

    Full Answer >
    Filed Under:

Explore