The mass media allows people worldwide to communicate more easily. In advertising, the mass media allows a broader reach of audience. Communicating news and promotional activities through the mass media allows a faster and easier reach of the market.Know More
Telephones, mobile phones, the Internet, television, radio, billboards and newspapers are all considered mass media. According to About Money, 99 percent of Americans check the news on a number of sources every day through a variety of mediums. Although not all members of society, particularly those in impoverished countries, have Internet access, there's almost always some form of mass media present. This is why marketers rely on mass media for their promotion and marketing campaigns.
Radio and television are the most captivating mass media, television because it uses capturing and entertaining visual presentation, and radio because people often listen to the radio in the car on their way to and from work. The Internet, on the other hand, provides a much better user experience. In terms of communication, telephones, mobile phones and the Internet allow people to communicate easily with each other no matter where they are. Mass media is also effectively used for entertainment purposes as well as education. It creates interconnection that benefits both sides of the communication process.Learn more about Social Sciences
Electronic media can report on news stories much faster than established media organizations, but they may not have the resources to verify their stories and can contribute to the spread of misinformation. Social media allows citizen reporters to spread news as it happens, but a single piece of mistaken reporting can spread across the globe with amazing speed.Full Answer >
Some of the main functions of mass media are to provide the general public with news, help people socialize by getting them accustomed with a country's customs, including its politics, culture and forms of entertainment, allowing political leaders to have a public forum to share their ideas and to hold other journalists and public leaders accountable for their actions. Another function is to change the opinions that people have through the use of polls and reporting.Full Answer >
Purposive samples target a very specific population, which can help gain detailed insight on their characteristics, but a disadvantage is the difficulty in reaching a large sample size. Defining the target for purposive samples can be difficult, as all targets may not be known.Full Answer >
The hypodermic needle theory was a theory in the 1940s and 1950s which implied that mass media had a direct and immediate effect on its audience. Aspects of human history as well as specific events that transpired around that period contributed to the development of this theory, such as Hitler's propaganda during World War II and the rapid rise of radio and television popularity.Full Answer >