The achievement motivation theory of John Atkinson and David McClelland is one of the most highly cited theories of motivation in contemporary psychology. This theory was proposed as the result of their research that focused on motivators for cognitive processes, like the expected or perceived value of the results of an action. The achievement motivation theory was published in 1953.Know More
The achievement motivation theory supports the idea that actions are driven by the motivation to meet or exceed a certain standard of excellence perceived by the individual or society as a whole, when considered from a macro perspective. The need to achieve or meet a certain standard of excellence is thought to have derived from the first years of a child's life as the result of the way parents expect or reward independent action in their children. Thus, achievement motivation as a personality characteristic is not necessarily the same in each person.
For children who were greatly rewarded for independence, achievement motivation factors more highly in their cognitive processes, while children who were neglected do not have a history of feeling pride in meeting a certain standard of excellence. Atkinson and McClelland believed that when children are properly motivated, the emotional arousal that occurs within the unconscious becomes stronger when a child is challenged with the possibly of success.Learn more about Psychology
Motivation is important because it provides the drive for people to accomplish their goals, maintain their responsibilities or solve problems. Motivation can be created or re-sparked by looking at one's goals, assessing the stakes of achieving those goals and creating milestones as well as personal rewards for gaining progress.Full Answer >
The Atkinson-Shiffrin model of memory is a multi-store model that suggests that memory consists of a series of different stores, including short-term memory and long-term memory. The model describes memory as flowing through a system, first going into sensory memory, before being held in short-term memory or long-term memory storage. The model mirrors a computer model with an input, a process and an output.Full Answer >
Extrinsic motivation is a reward or inducement provided by an external person or entity to compel a person to act. Companies typically use pay structures, public praise and employee awards as extrinsic motivators to encourage employees to perform at optimum levels.Full Answer >
The two basic types of motivation are intrinsic, or internal, arising from an individual's own natural desire to complete a task, and extrinsic, or external, encouraging individuals to complete a task with the promise of reward or the threat of punishment. Research supports intrinsic motivation as the more effective type, especially for long-term goals.Full Answer >