Demographic groups include the generations known as Gen Z, Gen Y, Gen X and baby boomers. Demographic lifestyle parameters include factors such as geography, disposable income, housing, leisure activities, neighborhood, purchasing power, means of transportation and family status. Demographic information is available from the U.S. Census Bureau website.
Gen Z, also known as iGeneration, includes the children of the youngest baby boomers. This age group is sometimes called the iGeneration because it was born in the age of the Internet, and the children of this group are growing up using electronics and mobile devices.
Gen Y, also known as millenials or "echo boomers," are also children of the baby boomers' age group. Many people in this demographic still live at home because a difficult economic climate has resulted in fewer jobs.
The Gen X demographic contains 44 million people born between 1965 and 1975; this demographic group is entering its peak earning and buying years as of 2014.
The baby boomers are children of parents who lived through World War II; they are now in their 50s and 60s. Boomers spend $400 billion more per year than any other generation. The demographic of people over 65 spends more than $7 billion per year online, much of it on grandchildren.