Demographic groups include the generations known as Gen Z, Gen Y, Gen X and baby boomers. Demographic lifestyle parameters include factors such as geography, disposable income, housing, leisure activities, neighborhood, purchasing power, means of transportation and family status. Demographic information is available from the U.S. Census Bureau website.Know More
Gen Z, also known as iGeneration, includes the children of the youngest baby boomers. This age group is sometimes called the iGeneration because it was born in the age of the Internet, and the children of this group are growing up using electronics and mobile devices.
Gen Y, also known as millenials or "echo boomers," are also children of the baby boomers' age group. Many people in this demographic still live at home because a difficult economic climate has resulted in fewer jobs.
The Gen X demographic contains 44 million people born between 1965 and 1975; this demographic group is entering its peak earning and buying years as of 2014.
The baby boomers are children of parents who lived through World War II; they are now in their 50s and 60s. Boomers spend $400 billion more per year than any other generation. The demographic of people over 65 spends more than $7 billion per year online, much of it on grandchildren.Learn more in Population & Demography
Demographic information refers to the statistics that describe a population and can be used to divide that population into different groups. Examples of demographic information include age, gender, race, income, marital status, employment status, nationality and political preference.Full Answer >
There are five distinct demographic transition stages that are uniquely identified by birth and death rates. The first transition stage features high birth and death rates, causing a large fluctuation in population but with an overall small growth rate. The second stage sees a high birth rate paired with low death rates, which results in a rapid increase in total population.Full Answer >
The three most frequently studied demographic variables in the U.S. consumer market are age, gender and income level. Other variables that are frequently considered include education level, consumer occupation, family life cycle, social class, race and ethnicity. Demographic variables are associated with consumer needs and buying patterns.Full Answer >
There are two main theories for why people form groups. According to Science News, the first theory derives from an evolutionary need to belong to a group in order to increase chances of survival. According to the University of Kentucky’s Derek Lane, the second theory is a sociological perspective that insists people form groups in order to achieve goals and seek acceptance from peers.Full Answer >