Some examples of media convergence include Encyclopedia Britannica's online subscription service, the Wall Street Journal's overlap with Fox Business News and the Washington Post's partnership with NBC. Media convergence describes the collaboration between, or fusion of, at least two types of media in mutually beneficial projects. It usually involves a process that decouples content from media, allowing the same story or entertainment to exist in multiple forms.Know More
The different types of media, including print, radio, television and Internet, are in direct competition for advertiser market share. However, in certain cases, convergence and collaboration among these competitors are beneficial for both. For example, on reality television shows, such as "Dancing with the Stars" or "American Idol," producers use the Internet to drive voting and audience interest, posting clips of performances or extras online in order to promote upcoming episodes.
Media convergence is not a new concept. Early radio stations partnered with newspapers in order to read news on the air, for instance, and MTV merged radio and television to a certain extent. With the advent of the Internet, however, possibilities for media convergence have exploded. Marketers have experimented with simultaneous product placement in broadcast shows and sales on the show's website. Print newspapers and magazines depend more on their Internet presence for income and audience reach, while websites produce content for television, radio and print pages to reach different populations. As technology increases in ubiquity, media convergence also increases.Learn more about Social Sciences
The mass media allows people worldwide to communicate more easily. In advertising, the mass media allows a broader reach of audience. Communicating news and promotional activities through the mass media allows a faster and easier reach of the market.Full Answer >
Ideological bias in the media refers to decisions by editorial staff and journalists to shape the presentation of news stories to suit particular political opinions. While the ideal in journalism is to produce objective content, doing so has proven extremely difficult, according to the New York Times.Full Answer >
According to Fresno State, the media influences the public agenda using agenda setting. Agenda setting is a process in which the mass media determines what the general public thinks and worries about.Full Answer >
The media affects public opinion because it disseminates the facts and information about key topics that the public should be aware of. Inaccurate reporting means that people have the wrong information about various issues and may make uneducated decisions.Full Answer >