Examples of pop culture in 2014 include a controversial performance by singer Miley Cyrus at the 2013 MTV Music Awards and several arrests and controversies involving pop star Justin Bieber. In addition the music video "The Fox (What Does the Fox Say?)" by Norwegian band Ylvis, which features band members and dancers dressed in animal costumes, has been viewed more than 430 million times on YouTube as of July 2014.
Other examples of pop culture as of 2014 include TV chef Paula Deen's use of a racial slur and subsequent loss of her Food Network show, the relationship of reality TV star Kim Kardashian and rap artist Kanye West, and the YouTube dance craze known as "the Harlem Shake."
Popular culture is defined as commonly known information that briefly holds the public interest. It is typically discussed in various mass media, including TV and the Internet, and becomes a topic of everyday conversation. Companies often exploit pop culture to promote their brands. Old Spice cologne commercials have featured a character known as "Old Spice Guy" who attained pop culture status as an Internet sensation in 2010.
Pop culture is sometimes thought of as a superficial distraction from important social issues. It is often criticized by religious groups, academics and those who oppose the influence of consumerism on society.