Self-reference criterion occurred when the Vicks company wished to expand its product line to Germany. Based on research prior to introduction, the company discovered that in the German language, Vicks was equivalent to the sound of a slang word of a sexual nature. The name change to Wicks was acceptable and successful.Know More
Self-reference criterion refers to the application of a cultural viewpoint to values held in another culture when designing strategies to use in a foreign market. Self-reference criterion is another way of expressing ethnocentrism. Identifying and addressing the cultural differences and measuring those differences from a viewpoint based on a foreign country's life experience and is essential to a successful business exchange.
Contracts are a common and accepted way of doing business in the United States. In Egypt, however, agreements are verbal, and a business contract offends a Muslim businessman by suggesting that his intentions are not honorable.
In 2010, Forbes magazine listed Cleveland as the most miserable city in which to live, especially in winter. This evaluation is an example of self-reference criterion based on the researcher's opinion and conceptions about life in that city. Based on weather-biased assumptions rather than in terms related to crime and unemployment, for example, Cleveland is most likely not at the top of a "most miserable places to live" list.Learn More
Examples of being independent include being able to think for oneself, earning money to take care of one's basic needs, tending to one's physical health and overall wellness and knowing how to stay safe. Having one's own mode of transportation is another example of being independent.Full Answer >
Folkways are behaviors that are typical in a society. These behaviors typically govern unimportant details of day-to-day life, such as how people should dress or behave. Folkways may include how to dress for a funeral, how to behave while eating or other common social behaviors.Full Answer >
Historical examples of countercultures include the American hippies of the 1960s and the Beat poets and writers of the 1950s. Modern examples of countercultures include homeschooling families and militant groups who rebel against government control. A counterculture is any subculture whose values are significantly different from the mainstream culture.Full Answer >
Examples of ethnographic research subjects are found across an array of cultural, geographic, ethnic, political and identitarian boundaries from the homeless population in Chicago to Italian investment bankers or Sri Lanka female migrant workers. The scope of the types of subjects found in ethnographic practice is virtually limitless.Full Answer >