Self-reference criterion occurred when the Vicks company wished to expand its product line to Germany. Based on research prior to introduction, the company discovered that in the German language, Vicks was equivalent to the sound of a slang word of a sexual nature. The name change to Wicks was acceptable and successful.Know More
Self-reference criterion refers to the application of a cultural viewpoint to values held in another culture when designing strategies to use in a foreign market. Self-reference criterion is another way of expressing ethnocentrism. Identifying and addressing the cultural differences and measuring those differences from a viewpoint based on a foreign country's life experience and is essential to a successful business exchange.
Contracts are a common and accepted way of doing business in the United States. In Egypt, however, agreements are verbal, and a business contract offends a Muslim businessman by suggesting that his intentions are not honorable.
In 2010, Forbes magazine listed Cleveland as the most miserable city in which to live, especially in winter. This evaluation is an example of self-reference criterion based on the researcher's opinion and conceptions about life in that city. Based on weather-biased assumptions rather than in terms related to crime and unemployment, for example, Cleveland is most likely not at the top of a "most miserable places to live" list.Learn more about Cultures & Traditions
The phrase, "Kiss me, I'm Irish," is a reference to the famous Blarney Stone found in Ireland. It is said anyone who kisses the stone is blessed with being eloquent.Full Answer >
The femininity of countries, or "motherlands," is partially a reference to the rich and nurturing soil of which they are composed, or "Mother Earth." There is also a linguistic basis for the phenomenon.Full Answer >
According to Japanese Coolture, Japanese women painting their faces white is a reference to the geisha culture during the Heian era of Japan, which lasted from 794 to 1185 A.D. The white makeup originated in China during this time.Full Answer >
The word "Pom" was used to reference British people starting in 1912. The word is a shortened version of the word "pomegranate," which over the years had become a slang name for British immigrants.Full Answer >