Self-reference criterion occurred when the Vicks company wished to expand its product line to Germany. Based on research prior to introduction, the company discovered that in the German language, Vicks was equivalent to the sound of a slang word of a sexual nature. The name change to Wicks was acceptable and successful.Know More
Self-reference criterion refers to the application of a cultural viewpoint to values held in another culture when designing strategies to use in a foreign market. Self-reference criterion is another way of expressing ethnocentrism. Identifying and addressing the cultural differences and measuring those differences from a viewpoint based on a foreign country's life experience and is essential to a successful business exchange.
Contracts are a common and accepted way of doing business in the United States. In Egypt, however, agreements are verbal, and a business contract offends a Muslim businessman by suggesting that his intentions are not honorable.
In 2010, Forbes magazine listed Cleveland as the most miserable city in which to live, especially in winter. This evaluation is an example of self-reference criterion based on the researcher's opinion and conceptions about life in that city. Based on weather-biased assumptions rather than in terms related to crime and unemployment, for example, Cleveland is most likely not at the top of a "most miserable places to live" list.Learn more about Cultures & Traditions
The term "cultural background" is a reference to any culture or subculture that an individual identifies as his or her heritage or background. Culture describes the beliefs, behaviors and traits of an ethnic, social or age demographic. Cultural background can also simply indicate a person’s nationality, even if they have no social ties or physical traits that identify with that group.Full Answer >
The traditional Christmas dinner in Germany is roast poultry or game served with apple and sausage stuffing, potato dumplings and red cabbage. This is often followed by the German fruitcake, stollen. Gluhwein, which is mulled red wine that is sometimes mixed with brandy, might also be served.Full Answer >
Examples of being independent include being able to think for oneself, earning money to take care of one's basic needs, tending to one's physical health and overall wellness and knowing how to stay safe. Having one's own mode of transportation is another example of being independent.Full Answer >
Folkways are behaviors that are typical in a society. These behaviors typically govern unimportant details of day-to-day life, such as how people should dress or behave. Folkways may include how to dress for a funeral, how to behave while eating or other common social behaviors.Full Answer >