Q:

What are FMCG products?

A:

Quick Answer

Fast-moving consumer goods are products that are relatively inexpensive and tend to sell quickly. Some examples include soft drinks, alcoholic beverages, candy bars and chewing gum.

Know More

Full Answer

FMCGs generally do not make the manufacturer or retailer much of a profit individually but can generate a good profit on total sales because the product sells quickly and in great quantity. Some businesses, such as convenience stores, base their sales model almost entirely on the sale of FMCGs.

FMCGs are usually consumables or nondurable goods. They are typically items that consumers purchase frequently, expend little effort or research before purchasing, and pay a small amount of their disposable income to acquire. Qualities of FMCGs from a marketer's perspective are low contribution margins, high volume, high turnover of stock and extensive distribution networks.

Some other examples of FMCGs include general foods, toiletries, cleaning products, over-the-counter medications, small toys, tobacco products, cosmetics, tissues, laundry detergent, fabric softener, air fresheners, plastic utensils, paper plates and containers, and animal feed. Major producers in this market include Colgate-Palmolive, Coca-Cola, General Mills, H.J. Heinz, Henkel, Johnson & Johnson, Kimberly-Clark, Kraft, L'Oreal, Nestle, Procter & Gamble, Reckitt Benckiser, Sara Lee, SC Johnson and Unilever. Professional career paths in the field generally start out with entry-level work, such as sales or financial analysis, and move onward to management roles.

Learn more about Economics

Related Questions

  • Q:

    What products does Iran import?

    A:

    One of Iran's greatest imports is oil, despite having the third-largest oil reserves in the world. Nonelectrical machinery, iron and steel, and chemicals are other products that Iran imports. In smaller quantities, Iran imports transport vehicles and electrical machinery, tools and appliances.

    Full Answer >
    Filed Under:
  • Q:

    What are major products from Louisiana?

    A:

    Major products from Louisiana include minerals, natural gas, sulfur, lime, pulp, plywood, paper products, seafood and agricultural items like crops and livestock. As a coastal state, Louisiana derives revenue from commercial fishing and shipbuilding as well. The state also contains many natural resources that support mining and manufacturing processes necessary for consumer goods production.

    Full Answer >
    Filed Under:
  • Q:

    What products does Germany import or export?

    A:

    Germany is well known for exporting motor vehicles and importing oil. Germany is the third largest exporter and importer in the world.

    Full Answer >
    Filed Under:
  • Q:

    Which stores sell iRobot products?

    A:

    Shoppers looking for iRobot products can find what they need at Bed Bath & Beyond, Walmart and Overstock.com, as of 2015. Shoppers can purchase iRobot devices online for home delivery from Overstock, and the other two retailers offer both home delivery and in-store purchase or pickup at brick-and-mortar locations.

    Full Answer >
    Filed Under:

Explore