Motivation is important because it provides the drive for people to accomplish their goals, maintain their responsibilities or solve problems. Motivation can be created or re-sparked by looking at one's goals, assessing the stakes of achieving those goals and creating milestones as well as personal rewards for gaining progress.
Motivation can be difficult for people who work in professional office settings where they may feel their hard work goes unnoticed or the constant pressures of a competitive environment wear them down. Motivation is an important to maintain in a workforce, especially since it's one of the primary driving factors behind a staff that is productive and works together in a dynamic manner. To maintain motivation in staff, management is commonly advised to try to find out what keeps their staff productive and engaged in their work. Motivation isn't always important for maintaining productivity, however. It can also be an important reason why companies retain their employees.
Because of the obvious importance of motivation on not only a personal but also a fundamental level in the context of business, managers oftentimes create methods to boost and maintain motivation in their employees. Some examples of this in action can be seen in monetary incentive programs or when rewards and titles of recognition are given to employees that continue to do great work. Some businesses also use bonus pools or orchestrate spotlights on various employees. This makes them feel more connected to the company and therefore more motivated to work towards the company's success.