Q:

What does "unethical marketing to children" mean?

A:

According to The Guardian, unethical marketing practices in campaigns targeted at children are defined as those which prey upon the fact that children are more easily manipulated and influenced than adults. These tactics may present information in such a way as to trick children into believing something that is not true or taking an action that is not in their best interest.

The Guardian notes that any marketing campaign that introduces children to sexual content, violence or unrealistic body image can be considered extremely unethical. Even though studies show that children are able to distinguish between marketing and other forms of media from a very early age, they are still far more likely to accept any information presented to them as true and without bias. Unethical marketing to children exploits this key difference between adult and child audiences and places marketability above the welfare of the children who experience the marketing content.

There are various watchdog groups devoted to making sure that certain standards of marketing ethics, including those for campaigns targeted at children, are followed closely. In spite of this, there are still unethical marketing practices that occur, such as campaigns aimed at children that feature inappropriate content for their target audience.


Is this answer helpful?

Similar Questions

  • Q:

    What should be the content of an essay titled "Unethical Food Marketing to Children"?

    A:

    An essay titled "Unethical Food Marketing to Children" should address the marketing campaigns of food targeted at children. Michele Simon and Susan Linn at Eat Drink Politics argue that "any type of marketing to kids is inherently deceptive" because kids don't understand how marketing works, making it unethical.

    Full Answer >
    Filed Under:
  • Q:

    What are some identifying characteristics of indigo adults?

    A:

    According to Richie Holterman for The Open Mind, believers in the New Age concept of indigo adults and children generally tend to characterize these individuals as extremely emotional beings who struggle with the acceptance of societal structures such as politics, education, medicine and law. These people have a tendency to create private lives for themselves and exist in a world of fantasy. They are thought to be very intuitive.

    Full Answer >
    Filed Under:
  • Q:

    How do I define normative behavior?

    A:

    Normative behavior is defined as the standard of correctness that follows the rules of society, according to Reference.com. A system of norms elucidates what is acceptable behavior in a group of people. Stanford University states that norms are observable, recurring patterns of behavior that help a social group function without devolving into chaos.

    Full Answer >
    Filed Under:
  • Q:

    What is social interaction?

    A:

    At its essence, social interaction is defined as the manner in which people talk to and interact with one another. Social interaction is dependent upon the societal structure in which the communications occur.

    Full Answer >
    Filed Under:

Explore