The Fashion World May Change Forever After Anifa Mvuemba's Historic 3D Runway Show
Anifa Mvuemba had major plans to showcase her fashion line, Hanifa, at New York Fashion Week for the first time and was looking forward to doing so. However, once the coronavirus pandemic struck, the major fashion event was canceled, leaving Mvuemba to envision another way to highlight her brand. She put her creative mind to work and came up with a trailblazing, futuristic idea that ultimately sparked discussions about the future of the fashion world.
The designer used stunning 3D technology to show off her clothes on Instagram TV, garnering instant attention across the globe. After her innovative show captivated the world, what could be next for Mvuemba and other fashion labels?
Pink Label Congo: Mvuemba Blends Heritage, Necessity and Technology
Twenty-nine-year-old Mvuemba migrated to the United States with her family from the Democratic Republic of the Congo when she was a toddler, and she specifically draws from her heritage as she creates. The young designer's home country and the "gentleness, beauty, history, poise, majesty, strength, power and hope of the Congolese spirit" served as the primary inspirations for her Pink Label Congo collection, which she created under the umbrella of her main fashion line, Hanifa, that launched in 2012. The well-rounded Pink Label Congo line features maxi dresses, one-shoulder tops, jumpsuits, skirts and other pieces in sizes ranging from 0 to 20.
Mvuemba’s Digital Innovations Take to the Screen
Though the idea was genius, the work behind the scenes to pull this off was painstaking, according to the designer. In order to make this happen, Mvuemba had to turn each outfit she had designed for Pink Label Congo into a 3D image. Those images then had to be perfectly fitted on the body of an avatar in order for the garments not to slide off while the avatars were in motion.
How Will the Coronavirus Pandemic and Digital Models Impact the Fashion Industry?
Both Hanifa's virtual fashion show and the effects of coronavirus around the world have many style experts and buyers contemplating what the fashion world will look like once the pandemic subsides and the industry is able to return to something that resembles normal operations. There will certainly have to be major changes, especially at first.
The Fashion World Reckons With Long-Term Changes — Not Just Invisible Avatars
Like many industries, the fashion industry has taken a hard hit because of the coronavirus pandemic. Clothing sales have plummeted by 34% since much of the world became unable to shop at malls or stores. Designers, and brick-and-mortar shops especially, may have to consider creating or updating websites to sell apparel and accessories online. They’ll also have to think seriously about expanding their size ranges to keep up with growing calls from consumers for more diversity and size inclusivity.