Verzuz: How the Online Music Battle for Superstars Changed the Music Game
With all the stressful challenges and restrictions that occurred in 2020, billions of people all over the world turned to music to soothe their frazzled nerves and find a temporary escape. The website phenomenon known as Verzuz easily captured the attention of music lovers around the globe. Created by legendary producers Timbaland and Swizz Beatz, the series sets up two artists from the same genre in a head-to-head "battle" to play their most popular hits for fans. Some of the hot battles between famous artists include Teddy Riley v. Babyface, Ludacris v. Nelly, Kirk Franklin v. Fred Hammond, and Patti LaBelle v. Gladys Knight.
Since its official start in March 2020 at the height of the coronavirus pandemic, Verzuz has attracted millions of viewers, thanks to the competition's official partners, Instagram and Apple Music. So how did Verzuz all come together and what makes it so special? Is it something that will last after the pandemic is over as part of the new normal? Keep reading to find out more about this popular webcast!