Demon Slayer Kimetsu no Yaiba: Why Does This Anime Keep Going Viral?

Photo Courtesy: [Ufotable]

Demon Slayer Kimetsu no Yaiba: Why Does This Anime Keep Going Viral?

In August of 2019, an anime trended worldwide on Twitter after the release of its 19th episode. Trending like this is typically an anomaly for anime reserved for final episode releases and deaths of well-known characters. But for Demon Slayer: Kimetsu no Yaiba, this was a warning shot to a world that’s steadily becoming more and more anime-friendly.

Demon Slayer: Mugen Train’s release meant the breaking of many long-held records in Japan, the United States, and the world. Demon Slayer is the top-grossing film ever released in Japan, dethroning the Hayao Miyazaki classic, Spirited Away, from the top spot. That’s not just counting animated films — it’s all films throughout Japanese cinema. The Demon Slayer movie is, however, the highest-grossing animated film of all time in Taiwan, Hong Kong, and Singapore.

In the States, Demon Slayer: Mugen Train became the second Japanese film to ever top the weekend box office. So, not only has Demon Slayer usurped Spirited Away, but it also outperformed 1999’s nostalgia giant, Pokemon: The First Movie. Mugen Train made about $475 million, meaning this was one of the top films of 2020 and one of the best performing non-Hollywood movies in history. In terms of R-rated movies, this does not happen often.

Now available for streaming on Funimation and for digital download via Apple TV, Google Play, and Amazon Prime Video, more people than ever can experience this viral sensation for themselves. If you aren’t familiar with what Demon Slayer is aside from its “the one with the guy in the green checkered robe,” we’re here to break down what this anime is and the factors contributing to its continued success. Clearly, the Demon Slayer movie’s full-on ascension into the record books is a case of great timing as opposed to a fluke.

Editor's Note: This is spoiler-free with the exception of what happens in the pilot and the show's basic premise