How to Navigate and Shop on Zozotown: A Comprehensive Guide

Zozotown is a popular online fashion marketplace based in Japan that offers a wide range of clothing, accessories, and beauty products. With its vast selection and user-friendly interface, it has become a go-to destination for fashion enthusiasts around the world. However, if you are new to Zozotown, navigating the platform can be a bit overwhelming. In this comprehensive guide, we will walk you through the process of navigating and shopping on Zozotown.

Creating an Account and Setting Up Your Profile

Before you can start shopping on Zozotown, you need to create an account. To do this, visit the Zozotown website and click on the “Sign Up” button located at the top right corner of the homepage. Fill in your personal information such as your name, email address, and password. Once you have completed the sign-up process, you will receive a confirmation email with further instructions.

Once your account is set up, it’s time to personalize your profile. Click on your username at the top right corner of the homepage and select “Profile” from the dropdown menu. Here, you can add details such as your gender, birthday, and location. You can also upload a profile picture to make your account more personalized.

Browsing and Discovering Products

Now that your account is all set up, it’s time to start exploring the wide variety of products available on Zozotown. The homepage features various categories such as women’s fashion, men’s fashion, kids’ fashion, beauty products, accessories, and more.

To browse through these categories or search for specific items or brands, use the search bar located at the top center of the homepage. Simply type in keywords related to what you are looking for (e.g., “summer dresses” or “Nike sneakers”) and hit enter. Zozotown will display relevant search results for you to explore.

You can further refine your search results by using the filters on the left side of the page. These filters allow you to narrow down your search based on factors such as price range, size, color, and brand. This feature makes it easier to find exactly what you are looking for among the thousands of products available on Zozotown.

Making a Purchase

Once you have found a product that catches your attention, click on it to view more details. You will be able to see additional product images, read a description, check available sizes and colors, and view customer reviews.

If you decide to make a purchase, select the desired size and color (if applicable) and click on the “Add to Cart” button. You can continue shopping and add more items to your cart or proceed directly to checkout by clicking on the cart icon located at the top right corner of the page.

At checkout, review your order summary and enter your shipping address. Zozotown offers multiple payment options including credit/debit cards, PayPal, Alipay, and convenience store payment in Japan. Select your preferred payment method and complete the necessary steps to finalize your purchase.

Tracking Your Order and Returns

After placing an order, Zozotown provides updates on its progress through email notifications. You can also track your order by logging into your account and accessing “Order History” under your username dropdown menu.

In case you need to return an item due to sizing or other issues, Zozotown has a return policy in place. To initiate a return request, go to “Order History,” select the relevant order, click on “Return Item,” and follow the instructions provided. Make sure to carefully read through their return policy before initiating any returns.


Navigating and shopping on Zozotown doesn’t have to be a daunting task. By following this comprehensive guide, you can create an account, set up your profile, browse and discover products, make a purchase, and track your order with ease. Remember to take advantage of the filters and read customer reviews to make informed buying decisions. Happy shopping on Zozotown.

This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.