How to Create Animated Explainer Videos that Drive Conversions

In today’s digital age, creating animation videos has become an essential tool for businesses looking to drive conversions and engage their target audience. Animated explainer videos have gained immense popularity due to their ability to convey complex ideas in a simple and engaging manner. If you’re looking to create animated explainer videos that captivate your audience and drive conversions, here are a few key steps to follow:

Planning Your Animation Video

Creating an animated explainer video starts with careful planning. Before you dive into the production process, it’s important to define your goals, target audience, and key message. Understanding your objectives will help you shape the content of your video and ensure it resonates with your viewers.

Start by identifying the main problem or pain point that your product or service solves. This will serve as the foundation of your script. Next, outline the key features and benefits that make your offering unique. Think about how these can be visually represented in an engaging way.

Crafting Compelling Scripts

The script is the backbone of any successful animated explainer video. It serves as a guide for both the voiceover artist and the animator, ensuring that all elements align with the desired message.

When writing your script, keep it concise and clear. Focus on delivering information in a compelling way without overwhelming viewers with unnecessary details. Use conversational language that resonates with your target audience and maintains their interest throughout.

Consider incorporating storytelling techniques into your script to create an emotional connection with viewers. Storytelling helps capture attention and makes complex concepts more relatable and memorable.

Designing Engaging Visuals

Animation allows you to bring your ideas to life through visually appealing graphics, characters, and scenes. The design of your animated explainer video should align with your brand identity while also being visually captivating.

Choose a color palette that reflects your brand’s personality and evokes the desired emotions. Use visually appealing graphics and characters that resonate with your target audience. The animation style should be consistent with your brand image and the message you want to convey.

Consider using motion graphics, kinetic typography, or character animations to add depth and visual interest to your video. These techniques can make your explainer video more engaging, keeping viewers hooked from start to finish.

Adding an Engaging Voiceover and Sound Effects

A well-crafted voiceover can greatly enhance the impact of your animated explainer video. Choose a professional voice artist whose tone and style align with your brand’s personality. The voiceover should be clear, articulate, and easy to understand.

In addition to the voiceover, consider adding sound effects and background music to create a more immersive experience for viewers. Carefully select sound effects that complement the visuals and enhance the overall storytelling. Background music can help set the mood and evoke specific emotions in your audience.


Creating animated explainer videos that drive conversions requires careful planning, compelling scripts, engaging visuals, and thoughtful audio elements. By following these steps, you can create videos that captivate your audience, convey your key message effectively, and ultimately drive conversions for your business. So why wait? Start creating captivating animated explainer videos today.

This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.