Creating Effective LinkedIn Videos: Understanding the Technical Requirements

In today’s digital age, creating video content has become an essential part of marketing strategies. LinkedIn, the world’s largest professional network, is no exception to this trend. As a platform that offers a unique opportunity to connect with professionals and businesses, LinkedIn provides an ideal stage for businesses and individuals to showcase their skills and expertise through video content. However, it’s important to understand the technical requirements when creating videos for LinkedIn. In this article, we’ll explore the specifications necessary for creating effective LinkedIn videos.

Understanding Video Length

The first thing to consider when creating videos for LinkedIn is length. The maximum length of a video on LinkedIn is 10 minutes, which should be more than sufficient for most purposes. However, it’s important to note that shorter is often better when it comes to video content on social media platforms like LinkedIn. Studies show that viewers tend to lose interest after about 30 seconds of watching a video, so keep your message concise and engaging.

Aspect Ratio and Resolution

The aspect ratio refers to the proportional relationship between the width and height of a video frame. For optimal viewing experience on LinkedIn, it’s recommended that videos have an aspect ratio of 16:9 (widescreen) or 1:1 (square). Additionally, videos should have a resolution of at least 720 pixels.

Audio Quality


Sound quality can make or break your video content on LinkedIn. To ensure your audio is clear and crisp, use an external microphone rather than relying solely on your device’s built-in microphone. Avoid shooting in noisy environments such as busy streets or crowded cafes as background noise can be distracting.

File Type and Size


Finally, you’ll need to consider file type and size when uploading your video onto LinkedIn. The ideal file type is MP4 with H264 codec compression as this format provides the best balance between quality and file size. LinkedIn allows videos up to 5GB in size, but we recommend keeping your file size as small as possible to ensure quicker load times.

In conclusion, understanding the technical requirements for creating effective LinkedIn videos is essential for ensuring your content looks and sounds professional. By following these guidelines on video length, aspect ratio and resolution, audio quality, and file type and size, you’ll be on your way to creating compelling video content that resonates with your audience on LinkedIn.


This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.