30 Popular Hotel Chains, Ranked
Choosing the perfect hotel for your next getaway can either be the most exciting part of the booking process or the most frustrating. Sometimes you’re already out on the road when you unexpectedly need a place to hang your hat. No need to panic.
We’ve combed through some of America’s most well-known hotel chains and ranked them from most-loved by guests to most lacking. Read on to find out how your favorite brand stacks up.
Note: On a scale of 0-100, the American Customer Satisfaction Index independently measures customer satisfaction with popular lodging brands offered by leading hoteliers in the U.S. market.
30. JW Marriott | Marriott
It probably comes as no surprise that luxury hotel brand JW Marriott receives consistently high marks from visitors. Nabbing the highest rating from the American Customer Satisfaction Index (ACSI) with an admirable 84%, this brand is known for being conveniently situated, clean and well-appointed.
29. Embassy Suites | Hilton
Although it’s not a "luxury" brand, Hilton’s Embassy Suites line is considered an upper upscale group of hotels. Falling just below JW Marriott on ACSI’s list, it even outranks its parent company’s flagship chain, Hilton Hotels & Resorts.
28. Fairfield Inn & Suites | Marriott
Considered an "Upper Midscale" hotel, Fairfield Inn & Suites by Marriott is high on the list for customer satisfaction — perhaps surprisingly so. Often, these hotels are fairly uniform on the outside (see above), but they focus on acing all the categories that matter most to travelers.
27. Hilton Garden Inn | Hilton
This upscale brand is on par with Fairfield Inn & Suites in the reliability and value categories, but Hilton Garden Inns’ modern sensibility sets it apart. When you book with this Hilton brand, you’re allowing yourself to "indulge in thoughtful touches to make your stay easier and more comfortable."
26. Marriott Hotels | Marriott
Marriott’s flagship brand is perhaps most well received by business people, although leisure travelers also rate it highly. With most locations offering a high level of customer service and a wide range of amenities geared toward hosting meetings and events, Marriott is synonymous with business trips.
25. Crowne Plaza Hotels & Resorts | InterContinental
This brand started as the Holiday Inn Crowne Plaza, but eventually spun off into Crowne Plaza Hotels. With a slogan that reads "We’re all business, mostly," this hotel is InterContintental’s answer to Marriott. According to Crowne Plaza, "Life doesn’t stop when business begins … Sometimes the mojito is as important as the meeting."
24. Courtyard | Marriott
In the 1980s, Marriott wanted to complement its flagship brand and build properties in locations that weren’t suitable for traditional Marriotts. Courtyard hotels were smaller properties and soon became the favorite of leisure travelers, with family rates and pools offered at most locations.
23. Best Western Premier | Best Western
This upscale take on Best Western aims to give guests "a notably refined travel experience." The brand does stand apart from other upscale accomodations. In 2019, it received a JD Power Award for being #1 in Customer Satisfaction.
22. Holiday Inn Express | InterContinental
These no-frills hotels are meant to offer limited amenities balanced by appealing price-points. Guests can look forward to continental breakfasts, complimentary Wi-Fi and comfortable rooms, but other features, such as pools and room service, aren’t usually part of the Holiday Inn Express brand.
21. Hampton | Hilton
Formerly known as Hampton Inn, this middle-market hotel began as a budget inn long before its days as a Hilton property. The brand promises both high quality and consistency as well as a great price match guarantee.
20. Hilton Hotels & Resorts | Hilton
Next on our list is the flagship brand of American multinational hospitality company Hilton, which owns nearly 600 hotels known for signature spas and top-notch customer service across six continents. Hilton also wins points for being a responsible corporation. It is a well-known green brand that also promotes community involvement.
19. AC Hotels | Marriott
Owned and operated by Marriott, AC Hotels claims it represents a "new way to hotel." The brand is billed not just as a hotel, but as an experience. From an event series called Unpacked to bartenders that are more mixology experts than average hotel barkeeps, AC Hotels is all about (hipster) innovation.
18. Residence Inn | Marriott
Residence Inn is known for being the first extended-stay hotel chain in the United States, helping to popularize the idea of a hotel suite. Appropriately, the brand’s slogan is "It’s not a room. It’s a Residence." In other words, Marriott wants you to enjoy all the amenities of home while staying in their suite-style lodging.
17. Hyatt Regency | Hyatt
One of Hyatt’s original brands, Hyatt Regency promises luxury with a modern feel. This chain of hotels also takes the (birthday) cake for offering unique, highly customizable event spaces. With regionally-inspired, seasonal menus, most Hyatt Regency properties offer food and drink 24/7 — perfect for the red-eye traveler.
16. DoubleTree | Hilton
Hilton’s fastest growing brand earns brownie points — or just general baked good points — thanks to its famous complimentary chocolate chip cookies. Originally baked for only VIPs in the 1980s, these treats are now available to all guests at check-in. (Soon DoubleTree’s cookies will be available off Earth as well.)
15. Best Western Plus | Best Western
With its name deriving from the fact that most of its original locations were located west of the Mississippi River in the United States, Best Western started as a "co-op" of sorts. Most of the hotels were located in larger urban properties or were family-owned roadside lodgings, but, over time, Best Western came to be recognized as a proper franchise.
14. Sheraton | Marriott
Now part of the Marriott family, Sheraton emphasizes its connections to the cities where it has properties. By creating robust physical spaces that reflect the unique charms of a place and developing a more active social media presence, Sheraton shows it is all about community.
13. Hyatt Place | Hyatt
An offshoot of Hyatt, Hyatt Place hotels are also known for 24/7 dining options, workspaces and social areas. In 2018, the Business Traveler News Hotel Brand Survey ranked Hyatt Place the #1 Upscale Brand.
12. Wyndham Hotels & Resorts | Wyndham
Wyndham hotels are often centrally located — it’s all about location, location, location! — and provide guests with amenities they expect to find at an upscale hotel. Like other brands in this class category, Wyndham bills itself as an experience, not just a place to crash.
11. Comfort Inn/Comfort Suites | Choice
Choice brand hotels, including Comfort Inn and Comfort Suites, aren’t part of any high-end portfolio, but they just might fit the bill if you’re traveling on a budget. Comfort Inn properties offer the basics — clean rooms with no-frills — whereas Comfort Suites provide a bit more space for business travelers.
10. Westin | Marriott
Now part of the Marriott family following the Starwood acquisition, Westin properties are located in hundreds of major cities throughout the world. This upper upscale chain consistently tops Forbes’ "best of" lists, whether the property is beachside or mountainside.
9. Holiday Inn | InterContinental
Unlike other brands that try to do it all, Holiday Inn focuses on being a kid-friendly, family-oriented chain. Although the properties include business centers and charming cocktail bars, the emphasis is on making travel easy so guests enjoy their time together — away from the details and minutiae.
8. La Quinta Inn & Suites | La Quinta (Wyndham)
La Quinta Inn — which means "the country villa" or "the country place" in Spanish — is a midscale hotel brand on par with Best Western’s flagship hotel chain. Often situated in suburban areas, near airports and in other big-name destinations, this brand wants to make sure you "wake up on the bright side®" without breaking the bank.
7. Quality | Choice
Part of Choice hotels, all Quality Inns focus on the simple comforts — all at a low price point. From complimentary hot breakfast, in-room fridges, tea and coffee, free Wi-Fi and comfortable bedding, this brand offers all the essentials, whether you’re planning to spend your entire vacation in one of these Choice properties or just one night.
6. Baymont Inn & Suites | Wyndham
Run by Wyndham, Baymont Inn & Suites is a midscale brand of hotel. Providing auto club member discounts as well as other must-have savings programs, Baymont definitely captures the affordability of old school roadside hotels without sacrificing cleanliness or comfort.
5. Ramada | Wyndham
Ramada — formerly Ramada Inn — is part of the Wyndham family of hotels. However, its locations outside the United States are operated by Marriott, which can cause some of the perks and uniformity found in other Wyndham properties to slip.
4. Days Inn | Wyndham
Another Wyndham property, Days Inn is one of the largest budget hotel chains in the world. The brand’s mission is simple: To provide "The Best Value Under the Sun," as implied by the company’s sunny logo. The original iteration certainly had that roadside motel feel, featuring onsite restaurants, gift shops and gas pumps.
3. Econo Lodge | Choice
Econo Lodge, part of the Choice family, is a standard no-frills, budget hotel. Geared toward guests who typically stay one night — as opposed to long-term stays — locations provide free Wi-Fi and breakfast and are typically located near chain restaurants and tourist attractions.
2. Super 8 | Wyndham
Super 8, which is now operated by Wyndham, is the largest budget hotel chain in the world. Its name was derived from the original cost of a room at its first South Dakota location — a cool $8.88. Although a room now runs guests a bit more than that, it’s still very easy on the wallet and geared toward an overnight stay.
1. Motel 6 | G6 Hospitality
The idea behind Motel 6 was to build basic properties and charge guests the low, low price of $6 a night — hence the brand’s name. With pet-friendly, renovated rooms and pool areas, Motel 6 can be a solid choice for families — especially since children stay free-of-charge.