The search term (or search terms) is the word or phrase that a user enters into a search engine. Also known as the search query.
Use the search terms report to see how your ads performed when triggered by actual searches within the Search Network. This article describes the search ...
1. Title Tag This is the most important header tag and should be carefully constructed. A page title is the first thing a search engine will look at.
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May 26, 2016 ... These search terms are a perfect example of how a poor keyword strategy can result in your ads showing up for unpredictable searches… and ...