The search term (or search terms) is the word or phrase that a user enters into a search engine. Also known as the search query.
Use the search terms report to see how your ads performed when triggered by actual searches within the Search Network. This article describes the search ...
1. Title Tag This is the most important header tag and should be carefully constructed. A page title is the first thing a search engine will look at.
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Sep 9, 2016 ... Here is where search terms and keywords come in. These simple words are the key (forgive the pun!) to connecting your most relevant ads ...
Oct 24, 2013 ... The AdWords & Bing search terms report is one of the most powerful sources of data in your PPC campaign. Here's how to use it!