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en.wikipedia.org/wiki/Android_KitKat

Android "KitKat" is a codename for the Android mobile operating system developed by Google, ... Android 4.4 "KitKat" was officially announced on September 3, 2013. .... Jump up ^ "Android 4.4 KitKat: What's the point of co- branding?". CNET.

www.cnet.com/news/android-4-4-kitkat-whats-the-point-of-co-branding

Sep 3, 2013 ... Google doesn't need the money, and it certainly has no problem with awareness. So why partner with a candy company at all?

www.theverge.com/2013/9/3/4691040/android-kitkat-the-story-behind-a-delicious-partnership

Sep 3, 2013 ... On Tuesday Google announced that the next version of Android will be named ... 50 million KitKat bars in 19 countries will have prominent Android branding ... At one point in 2010, the Android team even decorated Lockheimer's entire office ... Android 4.4.1 update with Nexus 5 camera improvements now ...

www.trulydeeply.com.au/2013/09/android-kitkat-cobranding-strategy-fmcg

Android announces version 4.4 is named 'KitKat'. Google Android has added a pinch of spice to their tradition of naming operating systems after alphabetically ...

www.usatoday.com/story/tech/2013/09/04/google-kitkat-operating-system/2763249

Sep 4, 2013 ... A giant KitKat-themed statue of the Android mascot was erected on the ... jelly bean and gingerbread men -- to cement the co-branding effort.

adage.com/article/cmo-strategy/android-s-operating-system-spelled-o-r-e-o/310185

Aug 21, 2017 ... Google teams up with Oreo to name the latest version of its Android ... What's Wrong With You? ... 8.0 is the second branded sweet; version 4.4 was dubbed KitKat. ... the Android operating system was "a pure co-branding partnership," ... point and CPM's and on and on with the old school metrics formulas.

www.adweek.com/digital/google-and-oreo-are-co-branding-androids-new-operating-system

Aug 21, 2017 ... 'Android Oreo' debuts with the solar eclipse ... (The co-branding agreement was free for both Google and Kit Kat parent Hershey, according to ...

techcrunch.com/2013/09/03/google-strikes-bizarre-licensing-deal-with-nestle-to-name-next-android-kit-kat

Sep 3, 2013 ... Android 4.4 KitKat Now Available For Google Play Editions Of HTC One ... A link to 'see what you've won' leads you to the U.S. site for Kit Kat bars. ... That being said, Google is a company powered by advertisers and brands.

www.marketingweek.com/2013/09/04/google-and-nestle-tie-for-android-kitkat-brand

Sep 4, 2013 ... Android KITKAT 4.4 - The future of confectionery ... Android KitKat continues Google's sweet-themed naming ... The co-branded venture with Nestlé is the first time, however, the .... We'll ask you just a few questions about what you do and where you work. ... Wells Point, 79 Wells Street, London W1T 3QN.