en.wikipedia.org/wiki/Branded_content

Branded content is the practice of marketing via the creation of content that is funded or outright .... Advertising Age felt that despite lukewarm reception and viewership, "as case studies for successful branded entertainment, they've become the ...

tarproductions.com/what-is-branded-entertainment-and-why-should-you-care

Since the dawn of video, companies have been successfully using branded entertainment to connect with customers, improve brand awareness, and drive ...

www.forbes.com/sites/forbesagencycouncil/2017/08/24/branded-entertainment-is-worthy-of-your-money-and-time

Aug 24, 2017 ... And there is an alternative: a new trend towards what marketers call branded entertainment, the ambitious initiatives where companies dare to ...

www.skyword.com/contentstandard/creativity/branded-entertainment-growing-twice-as-fast-as-advertising-spend-study-finds

Apr 23, 2018 ... Sixteen billion dollars—that, according to the 2018 Global Branded Entertainment Forecast from research firm PQ Media, is the size of the ...

ben.productplacement.com/brands

We're experts at bringing brands and creators together to deliver iconic brand integrations. Our entertainment marketing solutions cross all screens, building a ...

www.adweek.com/agencies/pj-pereira-explains-what-brands-and-agencies-need-to-know-about-branded-entertainment-with-this-new-book

Jun 4, 2018 ... PJ Pereira Explains What Brands and Agencies Need to Know About Branded Entertainment With This New Book. First book by a Cannes ...

www.chiefmarketer.com/how-branded-entertainment-can-save-advertising

Jun 21, 2016 ... The Future Is Branded Entertainment. The marketing industry faces a dramatic shift ahead. As traditional advertising inventory is squeezed out ...

adage.com/article/madisonvine-news/marketing-keys-branded-entertainment-success/141182

Dec 21, 2009 ... Brands want to deliver engaging, entertaining and educational messages in environments they create, not in spaces they rent.

www.edelman.com/expertise/branded-entertainment

In today's fragmented media world, where technology enables consumers to control what, where and when they experience their entertainment, traditional ...