en.wikipedia.org/wiki/Multicultural_marketing

"Ethnic market" refers to cultures other than the majority culture in a company's home area. Multicultural marketing strategies involve recognising a culture's ...

www.qualitylogoproducts.com/blog/ethnic-marketing-new-market-strategy

Ethnic marketing is used by McDonald's to create focused cultural campaigns. ... of this new wave of marketing by developing menu items and advertising schemes ... a stress ball," but he's come a long way since the company's launch in 2003.

www.marketing-schools.org/types-of-marketing/diversity-marketing.html

Diversity marketing involves acknowledging that marketing and advertising must ... business seeking to reach new customers in different racial, ethnic, cultural, ... Marketers must test advertising methods in focus groups and small trial runs to ...

www.mediapost.com/publications/article/212931/multicultural-total-market-cross-cultural-what.html

Nov 7, 2013 ... Whenever there is a new trend in business – or society for that matter – there is ... The Association of Hispanic Advertising Agencies (AHAA) recently released the ... Multicultural marketing is ethnic-specific marketing precisely targeted to a ... cultural cues, and focusing on universal truths to gain efficiencies.

journals.openedition.org/lisa/2293

1 Jim Bessen, “Riding the Marketing Information Wave”, Harvard Business Review, ... advertising and marketing strategies that capitalize on the ethnic and cultural ... segmented marketing was developed, focusing on the most visible ethnic ...

www.forbes.com/sites/davidvinjamuri/2015/12/11/diversityinadsisgoodmarketing

Dec 11, 2015 ... Campbell's Soup is featuring a same sex couple in its advertising for their very ... ethnicity and sexual presence represented in media and advertising? ... It's not just the faces that are different, but the cultural cues that help create identity: .... Focusing on how people think in addition to what they look like will ...

thisisbien.com/multicultural-marketing-total-market

Feb 23, 2018 ... So in that era, it made sense to focus advertising efforts on the ... Brand marketers tended to ignore other ethnic groups because of their lack of ..... with inclusive marketing will win your business market share in the long term.

www.nytimes.com/interactive/2017/10/12/business/media/toyota-camry-ads-different-ethnicities.html

Oct 12, 2017 ... All of these are part of Toyota's marketing campaign for its new Camry. ... The company recently unveiled the numerous ads it had made for the car, ... offer a glimpse into how race and culture figure into American advertising today, .... It is the only Camry broadcast spot to focus on a father and daughter.

www.marketingweek.com/2014/11/04/ads-that-appeal-to-different-ethnic-groups-arent-just-altruistic-they-make-commercial-sense

Nov 4, 2014 ... Marketers' attempts to cross cultural lines in their advertising are ... Around 90% of the advertising industry is white, according to its trade body ...