en.wikipedia.org/wiki/Multicultural_marketing

"Ethnic market" refers to cultures other than the majority culture in a company's home area. Multicultural marketing strategies involve recognising a culture's ...

www.marketingweek.com/2014/11/04/ads-that-appeal-to-different-ethnic-groups-arent-just-altruistic-they-make-commercial-sense

Nov 4, 2014 ... Marketers' attempts to cross cultural lines in their advertising are ... of the advertising industry is white, according to its trade body the Institute of ...

www.marketing-schools.org/types-of-marketing/diversity-marketing.html

Diversity marketing involves acknowledging that marketing and advertising must ... business seeking to reach new customers in different racial, ethnic, cultural, ... Marketers must test advertising methods in focus groups and small trial runs to ...

www.nytimes.com/interactive/2017/10/12/business/media/toyota-camry-ads-different-ethnicities.html

Oct 12, 2017 ... All of these are part of Toyota's marketing campaign for its new Camry. ... The company recently unveiled the numerous ads it had made for the car, ... offer a glimpse into how race and culture figure into American advertising today, .... It is the only Camry broadcast spot to focus on a father and daughter.

www.forbes.com/sites/davidvinjamuri/2015/12/11/diversityinadsisgoodmarketing

Dec 11, 2015 ... Campbell's Soup is featuring a same sex couple in its advertising for their very ... Over at Kohl's, togetherness includes mixed-race families and a .... It's not just the faces that are different, but the cultural cues that help create identity: .... Focusing on how people think in addition to what they look like will ...

journals.openedition.org/lisa/2293

1 Jim Bessen, “Riding the Marketing Information Wave”, Harvard Business Review, ... advertising and marketing strategies that capitalize on the ethnic and cultural ... segmented marketing was developed, focusing on the most visible ethnic ...

www.usatoday.com/story/tech/columnist/2016/11/12/targeting-race-ads-nothing-new-but-stakes-high/93638386

Nov 12, 2016 ... But such racism in advertising is nothing new, and it's just the tip of the ... Let's start with the company's "ethnic affinity" marketing product, the ... A number of major agencies with an ethnic focus, such as Burrell ... A start could be identifying its own knowledge and cultural gaps by integrating urban marketing ...

www.focuscomms.com

Focus Communications is a leading, full-service multicultural marketing and ... understanding of ethnic markets and their cultural proclivities that translate to ... Multicultural marketing is essential for your brand to effectively connect with ethnic communities and future-proof your business. ... Multicultural Creative & Advertising.

www.nbcnews.com/id/29453960/ns/business-us_business/t/race-becomes-more-central-tv-advertising

Mar 1, 2009 ... Long a whites'-only club, TV advertising is increasingly multicultural, to the ... Marketers "aren't turning out multicultural ads for the good of society," ... advertisers would do better, he says, to focus on a cultural approach with ...