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en.wikipedia.org/wiki/Multicultural_marketing

Multicultural marketing is the practice of marketing to one or more audiences of a specific .... Multicultural marketing strategies focus on adapting businesses value ... standards for a “good ad” are similar across group, cross-cultural customers ...

www.qualitylogoproducts.com/blog/ethnic-marketing-new-market-strategy

Ethnic marketing is used by McDonald's to create focused cultural campaigns. ... of this new wave of marketing by developing menu items and advertising schemes ... a stress ball," but he's come a long way since the company's launch in 2003.

www.forbes.com/sites/davidvinjamuri/2015/12/11/diversityinadsisgoodmarketing

Dec 11, 2015 ... Campbell's Soup is featuring a same sex couple in its advertising for their very ... Over at Kohl's, togetherness includes mixed-race families and a .... It's not just the faces that are different, but the cultural cues that help create identity: ..... Focusing on how people think in addition to what they look like will ...

www.marketing-schools.org/types-of-marketing/diversity-marketing.html

Diversity marketing involves acknowledging that marketing and advertising must ... business seeking to reach new customers in different racial, ethnic, cultural, ... Marketers must test advertising methods in focus groups and small trial runs to ...

www.marketingweek.com/2014/11/04/ads-that-appeal-to-different-ethnic-groups-arent-just-altruistic-they-make-commercial-sense

Nov 4, 2014 ... Marketers' attempts to cross cultural lines in their advertising are ... Around 90% of the advertising industry is white, according to its trade body ...

mashable.com/2015/07/24/multicultural-marketing-tactics

Jul 24, 2015 ... When it comes to multicultural marketing, brands are facing some of the biggest .... For Latinos, there are several genres that marketers may focus on, but hip-hop is ... U.S. digital Hispanics is connecting advertising content to culture. ... Topics: Business, hispanics, latinos, Marketing, multi-cultural marketing ...

joinville.se/5-things-about-multicultural-marketing

What does multicultural marketing really mean and how do you do it? ... Your cultural background matters when you consume services and products and it ... to online advertising, video pre-rolls and mobile ads targeted to ethnic groups! ... 2 ways to focus your efforts in the starting phase of an ethnic business development ...

www.gsb.stanford.edu/insights/when-does-culture-matter-marketing

Nov 1, 2005 ... Research explores the circumstances under which culture ... Marketing .... work best when advertisements draw brief, focused attention (e.g., ...

journals.openedition.org/lisa/2293

1 Jim Bessen, “Riding the Marketing Information Wave”, Harvard Business Review, ... advertising and marketing strategies that capitalize on the ethnic and cultural ... segmented marketing was developed, focusing on the most visible ethnic ...