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en.wikipedia.org/wiki/Category_management

Category management lacks a single definition thus leading to some ambiguity even among industry professionals as to its exact function. Three comparative mainstream definitions are as follows: Category management is a process that involves managing ...

www.forbes.com/sites/jwebb/2015/12/23/what-is-category-management

Dec 23, 2015 ... The concept of category management is familiar to those in retail, who look to manage clusters of items within a shop environment, but it also a way for companies to buy more effectively and to save significant sums of money in procurement. At its most basic level, category management is about bundling ...

www.businessdictionary.com/definition/category-management.html

Definition of category management: Marketing strategy in which a full line of products (instead of the individual products or brands) is managed as a strategic business unit (SBU). It is based on the concept that a marketing manager is ...

www.cips.org/knowledge/procurement-topics-and-skills/strategy-policy/category-management

Category Management is a strategic approach which organises procurement resources to focus on specific areas of spends. This enables category managers to focus their time and conduct in depth market analysis to fully leverage their procurement decisions on behalf of the whole organisation. The results can be ...

www.dotactiv.com/what-is-category-management

Dotactiv_-Category-Management-Keyword-4.jpg. The consumer decision tree and category hierarchy. A major component in the category definition phase is developing a consumer decision tree (CDT). A Consumer decision tree (CDT) is a graphical record that assists retailers to better understand consumer buying habits ...

www.futurepurchasing.com/blog/2014/01/16/category-management-definition

Jan 16, 2014 ... Category Management is the commonly acknowledged way for procurement to improve its contribution to the business, yet it is poorly defined. Look up Category Management on Google and you'll be hard pushed to find a good definition on the first page. For example, Wikipedia's post on Category ...

www.argentus.com/whats-difference-category-manager-buyer

Sep 14, 2015 ... Indirect Category Managers Definition: This is the role that the above-mentioned client was hiring for, and it's also the role that's most commonly titled “Category Manager.” This role is a very specialized Procurement role in a particular category such as IT, Travel, or Professional Services. Unlike a Buyer role, ...

whatis.techtarget.com/definition/category-management

category management: This definition explains how category management defines logical groups for products, resources or suppliers to enable the most effective management strategy for each.

www.kurtsalmon.com/en-us/retail/vertical-insight/827/Seven-Facets-of-Modern-Category-Management-

Leading retailers are already planning for the changes and tools needed to integrate these capabilities and define new ways of planning and managing categories, and these efforts are paying dividends. Retailers such as Target, Kroger and Walmart have seen impressive results from revamping category management, ...