en.wikipedia.org/wiki/Customer_data_management

Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain ...

en.wikipedia.org/wiki/Customer_data

Customer data or consumer data refers to all personal, bevavioural, and demographic data that is collected by marketing companies and departments from their ...

www.martechadvisor.com/articles/data-management/5-best-practice-for-customer-data-management

Oct 24, 2018 ... Managing the huge amount of customer data available to marketers today needs a systematic approach. Here's five best practices to help you ...

www.collinsdictionary.com/us/dictionary/english/customer-data

Customer data definition: Customer data is information held on file about customers by a store or other business,... | Meaning, pronunciation, translations and ...

www.entrepreneur.com/article/231513

Collecting customer data has been notoriously loaded with a tangle of privacy pitfalls. But when done right, the benefit to your bottom line could outweigh the ...

www.forbes.com/sites/anthonysmith/2018/12/20/making-the-best-use-of-customer-data

Dec 20, 2018 ... As the tools to generate customer data proliferated, many midsize businesses began collecting data only to become overwhelmed with how to ...

blog.getbase.com/8-ways-to-effectively-manage-your-customer-data

Jan 3, 2019 ... Managing customer data is a hot topic. According to one report, consumer data is now the world's most valuable resource—“the oil of the digital ...

www.visioncritical.com/master-use-customer-data

Collecting customer data is easy—most companies have more than they can possibly analyze—but drawing insight from massive amounts of data to guide ...

segment.com/academy/intro/making-the-most-of-your-customer-data

Customer data is becoming useful in more and more tools—analytics, sending personalized emails, running A/B tests, etc. But this introduces some complexity ...