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Lucky Charms was created in 1964 by product developer John Holahan. General Mills management challenged a team of product developers to use the available manufacturing capacity from either of General Mills' two principal cereal products —Wheaties or Cheerios—and do something unique.


Mar 13, 2014 ... Lucky Charms Facebook. It all began with a bowl of Cheerios and a couple of circus peanuts. Those were the base ingredients that John Holahan, vice president of General Mills, opted to experiment with when he and his team were given six months to create a new brand of cereal that would be a hit with ...


Mar 17, 2014 ... It's St. Patrick's Day! Also known as the official 50th anniversary of Lucky Charms cereal and Lucky's big birthday! Whether you love the crunchy oat pieces or the ever-changing colorful marshmallows, we've got the ultimate guide to one of America's favorite cereals. Lucky Charms History. * Lucky Charms ...


For five decades and counting, magically delicious Lucky Charms cereal has featured frosted oats and colored marshmallows.


Mar 6, 2014 ... Lucky Charms cereal celebrates 50 years of existence this March. Since 1964, kids and adults alike have coveted the crunchy marshmallow bits, called marbits, because everyone knows that's where the real magic lies. From the shape of the mallows to Lucky the Leprechaun's appearance, Lucky Charms ...


All about Lucky Charms Cereal from General Mills - pictures and information including commercials and cereal boxes if available. You can vote for Lucky Charms or leave a comment.


Apr 3, 2014 ... For a brief, weird moment in breakfast history, Lucky the Leprechaun was impeached from mascot office. In 1975, General Mills tested out Waldo the Wizard ... Like any cereal worth its grains, Lucky Charms has been sneaking prizes into its boxes for decades. Over the years, these pots o' gold have boasted  ...


Mar 29, 2016 ... And yes, I do mean 150th birthday — General Mills' history goes all the way back to 1866, when Cadwallader Washburn built a flour mill at St. Anthony .... Unlike Lucky Charms, however, it took a number of years before said mascot actually arrived: The cereal debuted in 1954, but the Trix Rabbit, created by ...


Mar 14, 2017 ... Since their release, Lucky Charms™ have evolved considerably, and their history can be traced in registered trademarks and patents. Both the phrase “they're magically delicious” (TM Reg. No. 3518021) and the cereal's leprechaun mascot (TM Reg. No. 3498920) are current registered trademarks.