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Google Inc. is an American multinational software corporation, first incorporated as a privately held corporation in September, 1998, that designs and manages the Internet's top rated search engine?
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en.wikipedia.org/wiki/Link_building

In the field of search engine optimization, link building describes actions aimed at increasing ... Link building can increase the number of high-quality links pointing to a ... examine each of the links to a particular website to determine its value. ... giving credit to reciprocal links as it does not indicate genuine link popularity.

searchengineland.com/matt-cutts-video-google-determines-paid-link-185748

Mar 3, 2014 ... Matt Cutts Video: How Google Determines What's A Paid Link ... Links that are explicitly sold for money are the most obvious. ... For example, a gift card is pretty close to money in that it can be often exchanged for a dollar value. ... Your browser does not currently recognize any of the video formats available.

sharkseo.com/google/paid-links

Aug 2, 2012 ... But how do they algorithmically spot paid links? ... the link, then it potentially wouldn't be flagged (so genuine updates to news articles wouldn't ...

support.google.com/webmasters/answer/66356?hl=en

The following are examples of link schemes which can negatively impact a site's ranking in search results: Buying or selling links that pass PageRank.

blog.monitorbacklinks.com/seo/types-backlinks-violating-googles-guideliness

Dec 14, 2015 ... These backlinks can cause vulnerability and eventually a penalty. .... Whether we are talking about text links or image links, Google doesn't want you to pass PageRank with the links you paid for. ... as EzineArticles and ArticleBase don't provide real value to users, and, therefore, Google devalued them.

moz.com/ugc/what-is-an-unnatural-link-an-in-depth-look-at-the-google-quality-guidelines

Aug 14, 2013 ... Do you know how to recognize an unnatural link? ... It is very obviously a paid link and unnatural. ... But, because those links were incentivized, Google does not view them as natural. ... Let's say that I am a real estate agent and I have a resource page on my site where I recommend real estate lawyers, ...

neilpatel.com/blog/how-to-determine-if-a-link-is-good-or-bad

You know that the good links will impact your search performance in a positive ... Google frowned at bad links from the beginning, but they didn't have a system for ... With the SEMrush tool, you can check organic keywords and paid ads .... Case Study: How I Increased My Real Estate Blog's Rankings by 97%; How a Real ...

www.wordstream.com/blog/ws/2013/07/24/follow-nofollow-links

Jul 25, 2013 ... Google takes note of these points, watching how many inbound links a page has and ... Now we can define a follow link – Follow links are links that count as points, ... any chance at fostering real community and authentic discussion on blogs. ... Paid links (it wouldn't be fair to buy link juice, now would it?)

searchenginewatch.com/sew/news/2332787/matt-cutts-shares-4-ways-google-evaluates-paid-links

Mar 6, 2014 ... How can Google figure out what is paid and what isn't? ... Google knows they need to keep on top of how to determine if a link is paid or ... Google's Matt Cutts dove into the topic of paid links in his latest webmaster help video.