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en.wikipedia.org/wiki/The_Lego_Movie

The Lego Movie is a 2014 3D computer-animated adventure comedy film written for the screen and directed by Phil Lord and Christopher Miller from a story by Lord, Miller, and Dan and Kevin Hageman. Based on the Lego line of construction toys, the story focuses on an ordinary ... Pictures to near-unanimous acclaim; critics praised its visual style, humor, ...

www.hollywoodreporter.com/news/lego-movie-ninjago-how-lego-649884

Oct 25, 2013 ... While Hasbro sees its "Stretch Armstrong" movie get scrapped and its " Transformers" film franchise fail to boost toy sales, Lego's "Ninjago," ...

blog.hollywoodbranded.com/how-the-lego-brand-has-become-one-big-product-placement-success

Feb 9, 2017 ... Hollywood Branded looks at the runaway product placement success of the LEGO brand and how its original content is both creative and refreshing. ... The Building Blocks Have Gone From Toyboxes To The Big Screen.

www.adweek.com/brand-marketing/meet-the-man-responsible-for-protecting-the-lego-brand-as-it-became-a-mega-movie-franchise

Mar 10, 2017 ... Adweek: This is a Hollywood property that's basically a giant ad for Lego. ... when they're building with Lego that would be something special, something ... It's not like any brand can look at the Lego Movie franchise and make ...

www.cnbc.com/2017/02/20/going-hollywood-how-lego-stays-relevant-in-a-digital-age.html

Feb 20, 2017 ... "We're fortunate that our brand, and the construction play pattern that the ... The toy-maker came out with its first theatrical release "The Lego ...

www.nytimes.com/2009/09/06/business/global/06lego.html

Sep 5, 2009 ... Lego has rebuilt itself, but its new Hollywood-themed products are a far cry ... able to act out roles from Lego games and build toys from virtual bricks. ... the company and its Lego brand even further into the Hollywood orbit.

adage.com/article/news/superfriends-marketing/308007

A galaxy of creative brand collaborations propelled 'The Lego Batman Movie,' a ... Last month, Chevy used 344,000 Lego pieces to build its own Batmobile, which it ... In another tactic that is becoming increasingly popular in Hollywood, the ...

blog.hubspot.com/agency/history-lego-marketing

Aug 10, 2015 ... Building a Playful Brand, Brick by Brick: The History of Lego Marketing ... By 1950 , Lego had a product, but to get their sales numbers up, the ..... created Lego Oscars that were given out to several Hollywood stars at the award ...

stjoseph.com/lego-builds-content-marketing-success

When the dollars settled from their Hollywood success, one character stood out ... Chevrolet (Chevy used 344,000 Lego pieces to build its own Batmobile, and ... Awards for the past year's work on Metro's premium store brand, Irresistibles.