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adage.com/article/digital/microsoft-s-google-bashing-tv-campaign-working/244691

Oct 15, 2013 ... With the success of Microsoft's "Scroogled,"could attack ads be the way of the future for consumer tech? ... The commercials are hard hitting, beating up Google for everything from invasive ads in Gmail to sharing data with app developers to placing paid results ... Only at the end does Microsoft identify itself.

bits.blogs.nytimes.com/2013/02/06/microsoft-attacks-google-on-gmail-privacy

Feb 6, 2013 ... On Thursday, Microsoft plans to unveil a new print, television and online advertising campaign that attacks Google on an issue that Microsoft believes is ... Microsoft declined to say how much it will spend on the new Gmail ad campaign, which will also use the Scroogled slogan and appear on a Web site ...

www.webpronews.com/is-gmail-privacy-as-bad-as-microsoft-says-it-is-2013-02

Feb 25, 2013 ... This time, Microsoft is using the "Scroogled" brand again to attack a decade-old feature of Google's Gmail - the one that Google uses to target advertising to users by algorithmically scanning emails. Are you concerned about Gmail's ad targeting practices? Do you consider them to be a violation of privacy?

marketingland.com/microsoft-slams-google-privacy-search-changes-with-putting-people-first-ad-campaign-4887

Feb 1, 2012 ... Last September, Google CEO Larry Page warned Google's biggest threat was Google itself. His words are ringing ... Below, a look at the ad campaign, the related Microsoft blog post, how Google gave Microsoft this unprecedented opportunity to attack Google on this front, plus a reality check on the claims.

marketingland.com/microsoft-attacks-gmail-on-privacy-in-latest-scroogled-campaign-32813

Feb 6, 2013 ... Is the campaign fair? I'd say mostly no, but there are some things that Google could do to improve things. Microsoft suggests that there is no way to opt-out of Gmail showing you ads targeted to your email content. Not true. There are several ways, ranging from using the HTML version of Gmail, to using an ...

marketingland.com/yahoo-email-scan-microsoft-scroogled-46416

Jun 2, 2013 ... That wasn't on my radar, but it is now, as the company is ending older versions of Yahoo Mail and forcing everyone to use the latest version, where terms of ... Microsoft has been attacking Google over contextual ads within Gmail since February, as part its Scroogled campaign, which includes a petition to ...

www.theguardian.com/technology/2013/feb/07/microsoft-scroogled-google-gmail-outlook

Feb 7, 2013 ... The anti-Gmail campaign also includes a petition, videos and Scroogling Facebook page, where people are almost exclusively posting criticisms of Microsoft. "Microsoft is a pathetic company! Improve your services instead of using negative ad campaigns … Maybe then you'll stop fading into obscurity!

www.zdnet.com/article/microsoft-launches-dont-get-scroogled-campaign-against-google

Feb 7, 2013 ... In what could be described as a smear campaign, Microsoft takes aim and fires at Gmail to try and attract more users to Outlook. ... Or if you ask a friend for vacation suggestions, Google uses this information to target you with ads from travel agencies or airlines that want your business." The tech giant says ...

www.theverge.com/2013/8/16/4627342/microsoft-google-battle-over-youtube-windows-phone

Aug 16, 2013 ... The gloves are off: Microsoft and Google find themselves battling in more product areas than ever while fighting a very public war of words. ... In the past, Microsoft has launched public campaigns directly against Google: there's Gmail man, newspaper ads, Scroogled, and even an anti-Google Apps ...