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The promise behind the brand becomes the motivating force for all the ..... effectively position a brand since the names is not very ...... was chosen as the “ Leader in Marketing Thought” by the Academic Members of the AMA in ..... 2007; Kotler & Pfoertsch, 2006; Lynch & de Chernatony, 2004;Michell et al., 2001;Wind, 2006).


Volume V. September 2012. SIBM. Brand Extension: A Strategy for ... Kotler and Armstrong (2002) defined brand extension as using a ... focused and those which are diversified, Court et al (1999) reported in a study ..... 24) Pitta Dennis A.; and Katsanis Lea Prevel (1995), “Understanding Brand Equity for Successful Brand.


Work conducted by (Farris et al.,2010).depicts that the purchase decisions made by ..... According to (Kotler et al.,1999).there are five phases of consumers ..... Jiang, P (2004) “the role of brand name in customization decision: a search vs. experience perspective” Journal of ... Pitta, Dennis A. & Lea PrevelKatsanis. ( 1995) ...


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Apr 4, 2017 ... Marketing 4.0 is a new book by a giant in marketing, Dr. Philip Kotler. As one of the authors of the seminal marketing textbook, “Marketing ...


Today's marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic  ...


Philip Kotler; Gary Armstrong; Valerie Trifts; Peggy H. Cunningham ..... Today's marketing is all about creating customer value and building profitable ...... in the background (see the “The Ad” at www.youtube.com/ watch?v⫽Iu_JqNdp2As). ...... Price er Diff Promotion im M pl ar em ke en ting ta tio n Place P atio nt et Seg me  ...


Mar 7, 2007 ... V -. List of Figures. Figure 1: Application of Fuzzy Classification to Popular Management Tools . ...... al. 2001, 2003, 2005, Werro 2005, Werro et al. 2005a/b, 2006]. ...... this affects their satisfaction and repurchase behaviour” [Kotler et al. ...... What fuzzy segment is difficult to do business with? a) μ lea s t pro.


Kotler, 2010), consumers pass through all the stages when considering to purchase a product, in this case ... income (Torjusen et al., 2001) and tend to be more highly educated than non-organic ..... Lea & Tony Worsley (2005) and Golnaz et.al, (2011), four items for perceived ..... [25] Kulikovski, V. and Agolli, M. ( 2011).