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www.researchgate.net/publication/228607801_B2B_Brand_Management

The promise behind the brand becomes the motivating force for all the ..... effectively position a brand since the names is not very ...... was chosen as the “ Leader in Marketing Thought” by the Academic Members of the AMA in ..... 2007; Kotler & Pfoertsch, 2006; Lynch & de Chernatony, 2004;Michell et al., 2001;Wind, 2006).

www.sibm.edu/assets/pdf/brandextension.pdf

Volume V. September 2012. SIBM. Brand Extension: A Strategy for ... Kotler and Armstrong (2002) defined brand extension as using a ... focused and those which are diversified, Court et al (1999) reported in a study ..... 24) Pitta Dennis A.; and Katsanis Lea Prevel (1995), “Understanding Brand Equity for Successful Brand.

ijbssnet.com/journals/Vol_6_No_1_Januaryr_2015/8.pdf

Work conducted by (Farris et al.,2010).depicts that the purchase decisions made by ..... According to (Kotler et al.,1999).there are five phases of consumers ..... Jiang, P (2004) “the role of brand name in customization decision: a search vs. experience perspective” Journal of ... Pitta, Dennis A. & Lea PrevelKatsanis. ( 1995) ...

www.pearsoned.co.uk/kotler

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joelgaslin.com/marketing-4-0-philip-kotler

Apr 4, 2017 ... Marketing 4.0 is a new book by a giant in marketing, Dr. Philip Kotler. As one of the authors of the seminal marketing textbook, “Marketing ...

www.pearson.com.au/products/K-L-Kotler-Philip-et-al/Marketing/9781442549425?R=9781442549425

Today's marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic  ...

www.studocu.com/en/document/the-american-university-in-cairo/principle-of-marketing/book-solutions/principles-of-marketing-kotler-armstrong-14th-editionn/1839274/view

Philip Kotler; Gary Armstrong; Valerie Trifts; Peggy H. Cunningham ..... Today's marketing is all about creating customer value and building profitable ...... in the background (see the “The Ad” at www.youtube.com/ watch?v⫽Iu_JqNdp2As). ...... Price er Diff Promotion im M pl ar em ke en ting ta tio n Place P atio nt et Seg me  ...

diuf.unifr.ch/main/is/sites/diuf.unifr.ch.main.is/files/documents/student-projects/admin/M-2007_Darius_Zumstein.pdf

Mar 7, 2007 ... V -. List of Figures. Figure 1: Application of Fuzzy Classification to Popular Management Tools . ...... al. 2001, 2003, 2005, Werro 2005, Werro et al. 2005a/b, 2006]. ...... this affects their satisfaction and repurchase behaviour” [Kotler et al. ...... What fuzzy segment is difficult to do business with? a) μ lea s t pro.

zamaros.net/Consumer%20Research%20-%20organic%20food.pdf

Kotler, 2010), consumers pass through all the stages when considering to purchase a product, in this case ... income (Torjusen et al., 2001) and tend to be more highly educated than non-organic ..... Lea & Tony Worsley (2005) and Golnaz et.al, (2011), four items for perceived ..... [25] Kulikovski, V. and Agolli, M. ( 2011).