Work conducted by (Farris et al.,2010).depicts that the purchase decisions made by ... (Lee, Lee and Wu,2011)clarify the brand image as the general personality ...... Kotler p., Armstrong G., Saunder J., and Wong, v., (1999) “principle of ...
Volume V. September 2012. SIBM. Brand Extension: A Strategy for ... Kotler and Armstrong (2002) defined brand extension as using a ... focused and those which are diversified, Court et al (1999) reported in a study ..... 24) Pitta Dennis A.; and Katsanis Lea Prevel (1995), “Understanding Brand Equity for Successful Brand.
Today's marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic ...
Lindgreen, A. and Swaen, V. (2009), “Corporate social responsibility”, ... apply social and ethical standards to their businesses (Lichtenstein et al. 2004). .... business clearly drives corporate interest in CSR (Kotler and Lee 2005), based on the.
Available platforms vs. ... TURKU UNIVERSITY OF APPLIED SCIENCES THESIS | Ethel Lee .... about the possibility of making a purchase (Kotler and Keller 2009). .... involuntary attention is attracted by environment stimuli (Foxall et al. 1998),.
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Kotler, 2010), consumers pass through all the stages when considering to purchase a product, in this case ... income (Torjusen et al., 2001) and tend to be more highly educated than non-organic ..... Lea & Tony Worsley (2005) and Golnaz et.al, (2011), four items for perceived .....  Kulikovski, V. and Agolli, M. ( 2011).
Kotler et al., 2008: Kotler, P., Armstrong, G., Saunders, J., Wong, W., 2008. Marketing Principles ... Lea et al., 1995: Lea, S., Webley, P., Walker, C., 1995. Psychological ... Mittal and Kamakura, 2001: Mittal, V., Kamakura, W.A., 2001. Satisfaction ...
Köp böcker av Philip Kotler: Principles of Marketing European Edition 7th edn; Marketing ... och knyter an till den referensram som miljontals marknadsförare v.