Levi Strauss
Levi Strauss made his fortune in the California Gold Rush as the maker of sturdy pants -- Levi's, the world's most famous denim jeans. Strauss emigrated to New York from Bavaria in 1847, then made his way to the San Francisco area in 1853. A tailor who had planned to make tents for miners, Levi Strauss ended up stitching canvas pants that became famous for their durability. The "pants of Levi's" came to be called simply Levi's, and they became one of the best-selling products in his dry goods st More »
Name at Birth: Loeb Strauss
Born: February 26, 1829 (Buttenheim, Bavaria, Germany)


Levi Strauss & Co. /ˌliːvaɪ ˈstraʊs/ is a privately held American clothing company known ... The patented rivet was later incorporated into the company's jean design and advertisements. Contrary to an advertising campaign suggesting that ...


We believe that clothes — and how you make them — can make a difference. Since 1853, we've been obsessed with innovating to meet people's needs.


Levi Strauss petitioned to cancel Supplemental Registration of the child application covering other clothing. Abercrombie began selling “Ruehl jeans” with the ...


4330), the supplier of Lois jeans to Lois Sportswear, seeking the same relief ... pocket jeans made principally of denim and "fashion" jeans made of canvas ..... an impression of a letter "Y" as compared to the "V" impression of the Levi design.


Jun 29, 2005 ... a non-exclusive license to use LEVIS trademark, design, and name in the manufacturing, ... 1379-A.[5] Levi Strauss & Co. obtained certificates of registration from the BPTTT for the ..... In Conrad and Company, Inc. v. ..... Design (garments, particularly trousers), Running L (garments, particular[l]y trousers), ...


Statistics: Wholly Owned Subsidiary of Levi Strauss Associates Inc. ... The Mission of Levi Strauss & Co. is to sustain responsible commercial success as a global ...


The official Levi's® US website has the best selection of Levi's jeans, jackets, and clothing for men, women, and kids. Shop the entire collection today.


firming Levi Strauss' right to keep cut-price imported Levis out of the. European Union ..... throughout the European Union, such as perfumes, clothing, cosmetics, .... de Nemours & Co., 351 U.S. 377, 393 (1956); Int'l Logistics Group, Ltd. v. .... [A] fter sales service provided by the parallel importer is in ma[n]y cases equal if not.


LOIS SPORTSWEAR, U.S.A., INC v. LEVI STRAUSS & COMPANY. UNITED ... Lois Sportswear, U.S.A., Inc. and Textiles Y Confecciones Europeas, S.A. ( collectively ... public's phenomenal reaction to the stitching pattern and the jeans it epitomizes. ... as work pants, had achieved a certain elan among the fashion conscious.