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en.wikipedia.org/wiki/Levi_Strauss_%26_Co.

Levi Strauss & Co. /ˌliːvaɪ ˈstraʊs/ is a privately held American clothing company known ... The patented rivet was later incorporated into the company's jean design and advertisements. Contrary to an advertising campaign suggesting that ...

www.levi.com/US/en_US

INVENTED BY US. REINVENTED BY YOU. Renowned stylist Karla Welch and a few of her celebrity friends show how to customize 501® jeans in celebration of ...

www.levistrauss.com

We believe that clothes — and how you make them — can make a difference. Since 1853, we've been obsessed with innovating to meet people's needs.

are.berkeley.edu/~sberto/Levis.pdf

•By 1977, Levi Strauss & Co. is the world's largest jean manufacturer. ... • Consumer demand shifts from durability of jeans to fashion of jeans. ... –VF Corp (Lee, Wrangler) ... –http://www.youtube.com/watch?v=skWFyop_pxU&feature= related.

www.company-histories.com/Levi-Strauss-Co-Company-History.html

Statistics: Wholly Owned Subsidiary of Levi Strauss Associates Inc. ... The Mission of Levi Strauss & Co. is to sustain responsible commercial success as a global ...

law.justia.com/cases/federal/appellate-courts/cafc/12-1495/12-1495-2013-06-18.html

Levi Strauss petitioned to cancel Supplemental Registration of the child application covering other clothing. Abercrombie began selling “Ruehl jeans” with the ...

law.justia.com/cases/federal/district-courts/FSupp/631/735/1959002

4330), the supplier of Lois jeans to Lois Sportswear, seeking the same relief ... pocket jeans made principally of denim and "fashion" jeans made of canvas ..... an impression of a letter "Y" as compared to the "V" impression of the Levi design.

www.britannica.com/topic/Levi-Strauss-and-Co

The company traces its origin to Levi Strauss (1829–1902), a Bavarian ... to abandon wholesaling and concentrate on manufacturing clothing under its own label ...

www.entrepreneur.com/article/243412

Mar 28, 2015 ... But for 162 years, Levi Strauss & Co. has done just that. .... various fits, washes and fashion elements to stay current,” says Billy Rudnick, ...